To let goods reach far

To catch up with digital opportunities, especially artificial intelligence (AI), "5-zero trade", cross-border e-commerce to bring goods further, there will be many issues that businesses need to pay attention to.

* Vice President of the Provincial Young Entrepreneurs Association, Director of An Land Group Real Estate Investment and Development Joint Stock Company Huynh Van Kieu:

Currently, Dak Lak province's Digital Transformation Index ranks 40/63 provinces and cities, and its technology application level ranks 39/50 provinces and cities nationwide. These figures show that the province's digital transformation level is still slow. For a long time, departments supporting digital transformation and logistics for businesses have had to wait for a third party. Therefore, in order for goods to reach further, digital transformation needs to be further promoted. Businesses should also boldly cooperate with KOLs and KOCs to promote their goods.

* Head of Vietnam KOLs and KOCs Club Tran Thi Dan Thanh:

In today's digital age, influencers, KOLs (individuals or organizations with extensive expertise in a certain field and trusted by many people) and KOCs (consumers with influence in the market) play an extremely important role in promoting brand revenue on digital platforms. KOLs and KOCs are increasingly playing an important role in influencing consumers' purchasing decisions, promoting Vietnamese e-commerce. KOLs and KOCs have become important factors in the marketing strategies of brands, not only helping to increase revenue but also building trust and long-term engagement with consumers. Therefore, businesses need to take advantage of KOLs and KOCs to promote sales. The Vietnam KOLs and KOCs Club will also accompany businesses and organize activities to support businesses and startups in this field.

* MVOT Group Operations Director Truong Thanh Dat:

Multi-channel sales are the trend that businesses are aiming for. Therefore, in recent times, MVOT has provided many businesses with solutions for sales distribution, e-commerce and integrated communications for domestic and international brands, especially solutions for online sales distribution. In the coming time, MVOT will organize training programs from basic to advanced on multi-channel sales distribution for Vietnamese businesses, including businesses in Dak Lak province. At the same time, the unit will support businesses in the form of "1 on 1" to optimize sales efficiency.

(perform)

Source: https://baodaklak.vn/kinh-te/202506/de-hang-hoa-vuon-xa-cd31271/