Exploiting local strengths
Vuong Anh Production, Trade and Service Company Limited, Nam Gia Nghia Ward (Lam Dong) is gradually affirming its position on the domestic agricultural map. Starting from a small processing workshop, the company has now developed into an enterprise with a complete purchasing, production and distribution system, with the main product being freeze-dried macadamia nuts, preserving the original flavor and other agricultural products serving the market.
Mr. Nguyen Cong Truong - Director of the company said: "Realizing that macadamia is grown a lot in Lam Dong, but the post-harvest processing is still fragmented. From there, I decided to invest in a modern production line, proactively purchase agricultural products, create added value and ensure product quality before bringing them to market."
The company is currently cooperating with local farmers to grow and purchase raw materials. At the same time, it creates regular jobs for more than 10 local workers. The company's products are now available in many supermarkets, modern retail systems, and specialty stores in Ho Chi Minh City, Hanoi , and are gradually approaching potential export markets such as Korea and Japan.
Based on the local strengths and natural benefits of the product, Ms. Nguyen Thi Toan - Owner of Nguyen Thi Toan Production Facility, Nhan Co Commune has transformed her family's lingzhi mushroom growing model into a small-scale production workshop. Currently, the facility is supplying the market with hundreds of kilograms of mushrooms each year. In particular, the facility's lingzhi mushroom products have achieved the provincial 3-star OCOP certification - an important stepping stone to access a wider market. "What I like most is that lingzhi mushrooms are now not only a business product but also a source of pride for the local people. Customers come to the facility to buy products and also want to learn about the production process and medicinal properties of mushrooms. From there, a very good connection is created between producers and consumers," said Ms. Toan.
Need a breakthrough
Rural industrial establishments in Lam Dong all have in common the advantage of local strengths, creating livelihoods for people, contributing to the sustainable development of the rural economy .
In reality, rural production facilities are in dire need of support from development support programs such as: industrial promotion, digital transformation, support for machinery, modern technology... Like many other rural enterprises, the biggest difficulty of Vuong Anh Company is still in accessing, expanding scale, investing in modern preservation technology, building brands... "If there is more support from trade promotion and brand protection programs, we believe that macadamia products can completely become the main product of the locality", Mr. Truong shared.
In order for Lam Dong rural industry to make a breakthrough, in the coming time, the industry and trade sector will continue to support business households, cooperatives, and enterprises to build technical demonstration models and transfer technology for typical products. The sector will increase the provision of information on industrial development policies, brand promotion, and industrial promotion activities for production establishments. At the same time, it will organize specialized seminars and conferences to evaluate and summarize industrial promotion activities, as well as develop specific annual industrial promotion plans.
According to Lam Dong Department of Industry and Trade, in 2025, the whole province has been implementing 43 projects and 3 group projects, with a total budget of more than 10.5 billion VND. Of which, local industrial promotion has 43 projects, with a total budget of more than 6.8 billion VND; national industrial promotion has 3 group projects, with a total implementation budget of more than 3.6 billion VND.
Source: https://baolamdong.vn/de-cong-nghiep-nong-thon-lam-dong-but-pha-387698.html
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