Specifically, Bloomberg said that Apple's iPhone 15 launch event will likely take place on September 12 or September 13, 2023. Based on the company's tradition, the iPhone 15 will be available for pre-order a week later and will officially be on shelves on September 22, 2023.
Also according to 9to5mac , mobile carriers in the US have asked employees not to take leave on September 13. The reason is because there will be a rather important announcement about the new generation of smartphone products.
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| Four versions of iPhone 15 model. |
Last year, the iPhone 14 generation was introduced by this technology giant on September 7 (Wednesday). September 13, 2023 is also a Wednesday, so this is likely the time that Apple will choose to hold the iPhone 15 product launch event.
If the rumors are true, the iPhone 15 is less than six weeks away. Last week, Apple reported a 2.4% drop in iPhone sales, sending its stock down. The company acknowledged that “the smartphone market has been on a downward trend for the past few quarters in the US.”
This will be a challenge for the iPhone 15, which is promised to bring the biggest update in three years such as a titanium frame, thinner screen bezels, USB-C charging port, new A17 Bionic chip and WiFi 6E technology.
According to leaked information from the supply chain, the selling price of the iPhone 15 Pro and iPhone 15 Pro Max duo will increase by 100 to 200 USD compared to the previous generation. Meanwhile, the price of the iPhone 15 and iPhone 15 Plus versions will remain the same.
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