Vietcombank continues to lead the banking industry in brand health

Vietcombank continues to lead the banking industry in brand health with a total score of 42 points, an increase of 9 points compared to 2023.

According to the Vietnam Banking Brand Health Report 2024 announced by Mibrand Vietnam Company at Vietnam Banking Conference 2025, Vietcombank continues to firmly hold the leading position in the industry-wide rankings.

This report is based on the exclusive Brand Beat Score tool, with more than 2,000 interviews with consumers nationwide, and is the result of data collection and analysis from 2017 to present. Mibrand measures brand health based on many aspects, from the first time customers contact to the usage process and the level of long-term attachment to the brand.

Vietcombank continues to lead the banking industry in brand health.

With a total brand health score of approximately 42 points (up 9 points compared to 2023) - the highest in the industry, Vietcombank not only maintained its number one position in the rankings but also demonstrated superiority in many component indicators. In particular, the bank achieved 59% in brand awareness, 60% in recommendation ability and 49% in brand image association - indicators reflecting the strong connection between customers and the brand.

In addition, Vietcombank also recorded high rates of brand preference (59%) and willingness to pay high prices (20%), showing that customers not only know and trust, but are also willing to choose and pay higher prices to use products and services from the bank. These figures reinforce Vietcombank's position as a leading banking brand with lasting appeal in the minds of consumers.

Vietcombank’s ability to maintain its number one position reflects the effectiveness of its sustainable branding strategy, linked to service quality improvement and long-term customer engagement. In a context where the banking industry is witnessing a clear differentiation in quality and brand engagement, this achievement shows that Vietcombank is maintaining good relationships with customers and affirming its leading role in the market.

The event also shows that brand health is increasingly becoming a key factor in positioning and developing communication strategies of financial institutions. With this result, Vietcombank continues to affirm its leading position, while laying a solid foundation for development in the coming period.

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Source: https://congthuong.vn/vietcombank-tiep-tuc-dan-dau-nganh-ngan-hang-ve-suc-khoe-thuong-hieu-384483.html