According to the Ministry of Culture, Sports and Tourism, this is the first time Vietnam has been named on this list. This proves that Vietnam's tourism appeal to international visitors is increasingly enhanced.
Among them, the 3 most popular destination cities for European tourists are Da Nang (famous for My Khe beach, Son Tra peninsula, Ba Na Hills and convenient transportation location to Hoi An, Hue), Ho Chi Minh City and Hanoi.
France, the UK, Germany, Russia and Norway are the top 5 countries with the most searches for travel to Vietnam this summer. Notably, Russia and Norway have replaced the Netherlands and Spain in the rankings, thanks to direct flights between Russia and Vietnam, and Vietnam's recent visa exemption policy for citizens of these two countries.
Besides familiar markets, Vietnam also received attention from other European countries such as: Hungary increased significantly by 320% compared to the same period last year, followed by Türkiye (288%) and Poland (153%).
In the list of 5 attractive destinations, Thailand continues to hold the top position, followed by Indonesia, Japan, Malaysia and Vietnam.
The results are based on accommodation search data in Asia during the two peak tourist months of July and August 2025.
Source: https://baogialai.com.vn/viet-nam-xep-vi-tri-thu-5-diem-den-hang-dau-chau-a-mua-he-2025-post327512.html
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