Survey on tourism products and communication to stimulate tourism in Binh Thuan summer 2025

BTO-On June 20, the Department of Culture, Sports and Tourism of Binh Thuan province organized a survey trip for nearly 30 reporters and editors from media agencies inside and outside the province, who are closely associated with the industry, to survey local tourism products, in conjunction with the communication campaign for the Binh Thuan tourism stimulus program in the summer of 2025 with the theme "Binh Thuan Tourism - Endless Experiences".

During the trip, the Provincial Tourism Promotion Center guided and introduced to journalists about high-class accommodation facilities and resorts in the Ham Tien - Mui Ne - Bac Binh and Tien Thanh - Ham Thuan Nam areas such as: Pandanus Resort, Hon Rom Central Beach Resort, Anantara Resort, Radisson Tien Thanh Resort and enjoyed the coastal seafood menu at Cay Bang Restaurant, visited the landmarks, natural landscapes, and beaches that have created the Mui Ne sea tourism brand.

Survey team and journalists visit a tourist facility in Mui Ne

In addition to expressing gratitude to the press team who have always accompanied the development of the province's tourism industry on the occasion of the 100th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2025), the tour and survey also aimed to strengthen the communication campaign of the 2025 tourism stimulus program with the theme " Binh Thuan - Endless Experience" organized by the province.

The program encourages tourism service businesses in accommodation, food, transportation, and sightseeing tickets to have special preferential policies for customers and apply other forms of promotion depending on the actual situation of the business. Closely coordinate with airlines, railways, transportation businesses, and major travel companies to develop attractive incentive packages to enhance the experience for tourists. Applicable time from July, August, September 2nd, New Year 2026...

Beach tourism in Ham Thuan Nam (photo by Ngoc Lan)

Up to now, nearly 50 businesses in accommodation, travel, transportation, entertainment services, amusement parks, and tourist attractions in the province have registered to participate in many discount packages, promotions from 10 - 50% on service prices with a term until the end of the summer tourist season (September) as well as many attractive stimulus packages with a term until the end of 2025.

According to a report from the Department of Culture, Sports and Tourism of Binh Thuan province, from the beginning of 2025 until now, the province's tourism industry has continued to record positive signs, maintaining its appeal on the domestic and international tourism map. The locality welcomed more than 4.5 million visitors, an increase of 18% over the same period in 2024. Revenue from tourism activities reached VND 12,270 billion (an increase of 18.7% over the same period in 2024)... This is a solid foundation for localities and businesses to boldly launch new products, adding more appeal to the destination "Binh Thuan - Endless Experiences" in the coming time.

Source: https://baobinhthuan.com.vn/khao-sat-san-pham-du-lich-va-truyen-thong-kich-cau-du-lich-binh-thuan-he-2025-131201.html