Happy Vietnam is a photo and video contest on the Vietnam Image Promotion Platform - Vietnam.vn, with the goal of encouraging people across the country, overseas Vietnamese and international friends, to apply digital technology to create photos and videos about the country and people of Vietnam. Since its launch in June 2023, the contest has received 20,000 entries.
The exhibition area with the theme “Happy Vietnam” includes 150 photos and 30 videos on 3 themes: Land of Happiness, Happy People, Happy Moments. The exhibition is combined with 3D/VR/Metaverse virtual reality technology.
Location map of the exhibition booth of the "Happy Vietnam" photo and video exhibition at the National Exhibition Center
What is special is that these photos and videos were selected from 20,000 works not only from professional photographers but also from Vietnamese people at home and abroad, foreign tourists and those living and working in Vietnam, sent to the Award on the digital platform promoting the image of Vietnam Vietnam.vn.
The exhibition includes 150 selected photos, displayed according to three themes:
Happy People: Portraying the portrait of Vietnamese people in working, studying, creating and sharing.
Happy Moments: Capture emotional everyday moments, reminding us that happiness comes from the simplest things.
Each photo and video is not only a work of art but also a vivid story about the spiritual values of the Vietnamese people. The greatest strength is always the strength of the People. The greatest creativity is always the creativity of the People. The most powerful vitality is always the vitality of the People. 20,000 photos and videos are vivid evidence of the strength, creativity and vitality of the People. Digital technology and digital platforms have created conditions for every citizen, no matter where they are, with a smartphone and 4G/5G coverage, to be creative and to contribute their voice to create a Vietnam of the people.
For the Foreign Information sector: Digital technology expands the experience
Considered the attraction of the exhibition is the application of modern technology through 3D mapping and augmented reality (AR), visitors can explore the entire exhibition of 80 years of socio-economic achievements digitized, multi-layer digital maps of 34 provinces and cities, directly interacting with images, sounds and vivid digital space. All of this data is uploaded to the digital space through the vietnam.vn platform so that people around the world can experience it when they do not have the conditions to visit the exhibition directly.
Vietnam.vn image promotion platform gathers information from press agencies, central and local information portals, integrates Happy Vietnam social network and Vietnam promotion database, translated into 10 languages using advanced Google Translate tool. Currently, Vietnam.vn is an external information platform serving millions of readers with 80% access rate from abroad.
In addition, with 29,220 gifts with QR codes attached for visitors to experience the Vietnam promotion platform, VR technology associated with familiar landmarks.
For the area Basic information to "catch" new trends
In the Exhibition Area, there will be a booth introducing the grassroots information system across the country. Currently, the grassroots communication network has reached every small alley, every roof through the familiar ward loudspeaker. The whole country currently has more than 3,000 commune-level radio stations and more than 49,500 radio stations applying IT - telecommunications operating regularly.
In particular, with more than 70 million Zalo users, agencies and units have quickly "caught the wave" of the new trend by creating 3,321 Zalo OA pages, turning smartphones into "loudspeakers in hand". Along with that, more than 137,000 grassroots propagandists are still enthusiastic day and night, contributing to making official information reach the people, as close as neighborhood stories.
The journey of knowledge continues
The exhibition offers a space that is both familiar and creative. In addition to products associated with the childhood memories of many generations of students, the exhibition also introduces special collections such as: “80 Years + S” Notebook: Symbolizing the ever-expanding journey of knowledge. “34 Provinces and Cities” Notebook: Demonstrating the diversity and richness of Vietnamese culture and people.
“Happy Vietnam” Notebook: Spreading the desire for creativity, innovation and advancement of the young generation. Through iconic products, Hong Ha Stationery contributes to highlighting the message “happiness comes from knowledge, sharing and creativity”.
Lacquer painting: the depth of traditional art
Along with modern technology and products closely related to life, the exhibition also honors traditional art through lacquer works by folk artisans. With the technique of many layers of paint, engraving and metallic sheen, Latoa brings to the public a visual experience rich in depth, both elegant and modern. In particular, there are works bearing a strong historical imprint such as the painting of the "Decree on the Transfer of the Capital" issued by King Ly Thai To when moving the capital from Hoa Lu (Ninh Binh) to Thang Long (Hanoi). These works are not only pure art but also "slices of history and culture" - where Vietnamese traditions are preserved and conveyed through the language of contemporary art.
Visitors can not only admire lacquer paintings but also experience making folk paintings with artists. 1,000 gifts are paintings made by visitors themselves, the result of their own creation.
Where the public creates Happiness together
“Happy Vietnam” is not only a place to admire but also a space for the public to participate and create. Many attractive interactive activities are organized such as: Taking photos at the photobooth to preserve memorable moments here.
“Happy Vietnam 2025” photo and video contest: encourages the public to share photos and videos of the happiness they witness.
The digital painting “Map of Happiness” is made up of 800 pieces.
The exhibition will create a vibrant space where happiness is not only seen but also created and shared.
In particular, each visitor to the exhibition will receive a Happiness Passport, recording the journey of experience at the exhibition and will accompany the visitor on a tour around the country and mountains. That journey will be photos of the places and provinces we visit, pasted on the page of each locality. The Happiness Passport is a companion, helping us preserve time.
Message: Happiness from simple things
Through the exhibition space, the Organizing Committee wishes to spread the message of a happy Vietnam - where happiness comes from great achievements, expressed through everyday moments: children's smiles, working hands, and a spirit of constant creativity.
The exhibition also affirms that after 80 years of independence, Vietnam has not only grown strongly in terms of economy and society, but also put people's happiness at the center of development. This is the core value that creates endogenous strength and faith in the future.
Promoting the image of Vietnam: A beautiful country with diverse nature, stretching from majestic mountains and forests to the vast ocean. The North has the Hoang Lien Son range with Fansipan peak, terraced fields in Sapa and Mu Cang Chai. The Red River Delta and the Mekong River are fertile rice granaries. The sea is more than 3,200 km long with many beautiful beaches such as Da Nang, Nha Trang, Phu Quoc, Ha Long Bay... National forests and the world-famous Son Doong cave. The four seasons bring their own nuances, creating a natural picture that is both majestic and poetic.
Affirming the country's achievements : After 80 years, Vietnam has made great strides in economy, culture, education, science - technology and international integration. These achievements affirm Vietnam's increasingly high position in the international arena, and are a solid foundation for sustainable development in the future.
The journey of happiness of the Vietnamese people : Not only developing the economy and society, Vietnam also focuses on creating a happy society, where people are placed at the center. That journey of happiness is reflected through the image of the Vietnamese people who are hardworking, creative, sharing, and through emotional everyday moments. This is proof of the aspiration to build a country of "Rich people, strong country, democracy, fairness, civilization".
Combining tradition and modernity : The exhibition space creates an intersection between folk art, childhood memories and advanced digital technology. This affirms the endogenous strength of Vietnamese culture - both preserving identity and innovating and creating to integrate globally.
Spreading community spirit : The exhibition does not stop at displaying, but also encourages the public to participate, experience, create and send messages. Through that, each citizen becomes a part of the exhibition, joining hands to spread pride, belief and aspiration for a happy, prosperous Vietnam, entering a new era.
The “Happy Vietnam” exhibition will be open to the public during the National Achievements Exhibition at the National Exhibition Center. This is not only a cultural event, but also an emotional meeting place, where the public is inspired and aroused in their belief in a prosperous and happy future for Vietnam.
Exhibition with 14 experience points such as: Receive "Happiness Passport" at the Reception Desk; Admire the photos of "Land of Happiness"; Experience the grassroots communication system; Check-in at Backdrop - a space to store images; Admire the photos of "Happy People" Experience the Vietnam promotion platform; Experience the virtual exhibition, digital map of 34 provinces/cities; Take photos at the Photobooth; Experience making folk paintings with Latoa; Experience Hong Ha gifts; Admire the photo collection "Moments of Happiness"; Take souvenirs at the "Happiness Tree"; Participate in submitting photos to the "Happy Vietnam" contest with the place to receive gifts.
The exhibition area "Happy Vietnam" on the 2nd floor, Building A1, National Exhibition Center (Dong Anh, Hanoi) from August 28, 2025 to September 5, 2025 is chaired by the Department of Grassroots Information, Department of Foreign Information, Ministry of Culture, Sports and Tourism in coordination with YooLife Digital Technology Company, Hong Ha Stationery Joint Stock Company, LaToa Indochine Joint Stock Company. Accordingly, the Organizing Committee has reserved 29,220 gifts with the mark "Happy Vietnam" symbolizing the number of days of independence - freedom - happiness of 80 years to give to visitors to the exhibition.
Vietnam.vn
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