This exhibition takes place from June 25 to 28 in Busan (Korea). This is one of the largest coffee events in Korea, gathering hundreds of famous brands in the world .
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| Booth displaying Vietnamese specialty coffee products at Busan Coffee Show. |
At the exhibition, Vietnam has 4 specialty coffee booths directly displaying and interacting with consumers. In particular, Buon Ma Thuot Coffee Association introduced the Top 10 specialty Robusta and Arabica coffee samples from the Vietnam Amazing Cup 2025 Competition.
Within the framework of the event at the VietNam Coffee booth, there are many attractive programs for visitors such as: coffee tasting (cupping) with winning samples from the Vietnam Amazing Cup 2025 Competition; chatting with Team Simexco Daklak to learn more about the development and quality control process of the Vietnamese specialty coffee industry; enjoying Vietnamese filter coffee made by Mr. Le Quang Ky, who won the First Prize in roasting and Second Prize in coffee blending in Korea. These activities have attracted the attention of many roasters and local consumers to the booth.
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| Visitors come to visit and learn about Vietnamese specialty coffee products at the exhibition. |
Buon Ma Thuot Coffee Association believes that the Busan Coffee Show is not only an opportunity to introduce Vietnamese specialty coffee products but also a testament to the potential of Vietnamese coffee to reach the world coffee map. The Association hopes that this event will create a strong stepping stone to bring Vietnamese specialty coffee to the Korean market, which is considered the center of creating young consumer trends in Asia.
Source: https://baodaklak.vn/kinh-te/202506/top-10-mau-ca-phe-dac-san-viet-nam-2025-tham-gia-trien-lam-busan-coffee-show-71714cb/
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