Businesses use AI-integrated systems to process orders and support customers faster and more effectively.

"Click" is to have a marketing department

With just a few clicks, a complete marketing campaign can be created without the need for a dedicated team or a large budget. That is how Mr. Vo Phan The Anh, founder and CEO of Gardenia Coffee & Bakery, is applying AI in his company's marketing activities.

Mr. The Anh informed that in the past, every time he launched a promotional campaign, he often had to work directly with the content staff, send back analysis of customer needs and psychology, and then edit each article. The whole process took several days. Now, all of that work is shortened to just a few minutes, thanks to a Google Sheet file integrated with AI. Users only need to enter some basic information, click on the "run command" box and the system will automatically build content for the entire campaign.

The system also analyzes customer behavior, identifies target groups, builds portraits and experience journeys. AI also suggests product development ideas, suggests best-selling items, offers and sales scenarios based on consumer behavior.

In terms of communication, AI can create conversion-optimized facebook posts, value-sharing posts, and short video scripts for tiktok, reels... All are automated, save time, and do not require content writing skills or marketing knowledge.

According to Mr. The Anh, the strength of this tool is that it is easy to apply even for people who are not familiar with technology, do not know how to write content and do not have a marketing team. Not everyone needs to be good at AI, but everyone should know how to take advantage of AI to work more easily and effectively. This tool is not only useful for a specific business, but also suitable for most business fields today, especially for small and medium enterprises - where resources are limited but the need for creativity and customer access is always urgent. A "marketing department" operates smoothly in less than a minute, without costing human resources, something that seemed like science fiction has now become a reality thanks to the power of AI.

Ms. Le Thi Anh Thu, Director of Huefarm Research and Development Company Limited, said that her company is applying AI to many stages of production. Specifically, Huefarm uses AI to analyze consumer trends, design packaging, communicate on social networks and track customer behavior. “AI helps us identify potential customers, thereby building marketing content suitable for each segment, while significantly shortening data processing time when making decisions,” Ms. Thu shared.

Accompanying the business support ecosystem

The importance of AI cannot be denied, but many businesses still have difficulty in approaching and implementing AI systematically. The main reasons are the lack of knowledge base, specialized human resources and connection with technology units.

Recognizing the key role of AI in digital transformation, the Business Association and the Young Entrepreneurs Association have recommended that relevant departments and sectors strengthen coordination in organizing seminars, workshops, and practical training classes on AI, focusing on applications in sales, customer care, cash flow management, and operational optimization.

The training courses do not stop at theory but are designed to be close to reality, with sharing from businesses that have successfully applied AI. Mr. Tran Duc Minh, Chairman of the Hue City Young Entrepreneurs Association, said: “AI is no longer an option but has become an almost mandatory requirement, especially for young businesses, small and medium enterprises. AI helps automate processes, save costs and support faster, more accurate decision making based on data.”

Mr. Minh said that in recent times, the Association has proactively organized many specialized training courses, connecting AI experts and technology startups to support member businesses in accessing tools and building strategic thinking in AI applications. “We will continue to coordinate with training units, universities and technology enterprises to design “tailor-made” programs that are suitable for practice, helping businesses apply AI effectively but without spending much money,” Mr. Tran Duc Minh emphasized.

Article and photos: HAI THUAN

Source: https://huengaynay.vn/kinh-te/toi-uu-van-hanh-doanh-nghiep-nho-ai-154920.html