Mobile World and Cake Digital Bank Collaborate Strategically, Launch Postpaid Service "MWG Paylater"

Ho Chi Minh City, June 30, 2025, Cake by VPBank (Cake) Digital Bank and Mobile World Joint Stock Company cooperated to deploy the first postpaid service under the private brand of Mobile World Group (MWG) - "MWG PayLater".

Mr. Truong Hong Hoang, Director of Business Development of Mobile World 's service industry and Mr. Nguyen Huu Quang - CEO of Cake Digital Bank announced the launch of MWG Paylater product.

In this cooperation, MWG PayLater uses all of Cake's postpaid service operating capacity to serve customers, including the following features:

- Approval of credit limit up to 40 million VND, completely online within 2 minutes.

- 0% interest installment payment with terms up to 12 months for products sponsored by MWG and Cake.

- Flexible payment by paying directly from the granted limit, or paying 0 VND in advance and paying later with interest-free incentives up to 90 days, the longest interest-free period on the market.

- Seamless integration between electronic identification (eKYC), OTP authentication and face matching.

The product offers customers a seamless experience from registering for a limit, converting to deferred payment and using, managing the limit directly on MWG's VIP Gift application - making shopping simple, fast and convenient.

Mr. Nguyen Huu Quang, CEO of digital bank Cake, shared: "Cake is proud to accompany Mobile World to create a highly practical, accessible and flexible financial product for consumers. With the ability to design a suitable experience for each partner and experience in deploying financial services on a large scale, we believe that MWG PayLater will quickly become the priority choice in the shopping journey of customers in Vietnam."

MWG PayLater is currently deployed at all store chains: The Gioi Di Dong, Dien May Xanh, Topzone, Avakids. In the next phase (expected in July 2025), the product will continue to expand to all MWG's in-store and online sales channels (web & app), including the An Khang Pharmacy system and member companies in the ecosystem.

With the ability to purchase without down payment, flexible payment options or installment payments of up to 24 months, consumers will enjoy a convenient, safe and transparent financial payment experience.

Mr. Truong Hong Hoang, Director of Business Development for Mobile World's service industry, shared: "Today, we are pleased to launch another financial technology solution for customers called MWG PayLater. With Cake's strong financial potential, superior technology, flexibility and ability to meet large transaction volumes, Mobile World believes that this will be the choice of customers in the future. MWG PayLater affirms that we are constantly searching for and adding more practical services and utilities for our customers."

MWG PayLater postpaid service aims to serve the general customer group who needs to access consumer finance quickly - especially in situations where they need to buy phones, electronics, household appliances, or products for children.

Customers experience MWG Paylater postpaid service on VIP Gift app

In the first year, MWG Paylater postpaid service is expected to reach hundreds of thousands of users, contributing to MWG's revenue growth and customer engagement.

It is known that the strategic cooperation between Cake and Mobile World is the next step in the relationship between the two units after the initial success with the online fast loan product, deployed since October 2024. After a short time, the product has recorded a positive growth rate in the number of users accessing and successfully disbursing, contributing to expanding the financial customer base for Mobile World, as well as affirming Cake's flexible technological capacity and operational reliability. This achievement has created a solid foundation for a deeper cooperation between the two parties, typically the launch of MWG PayLater.

Source: https://mwg.vn/tin-tuc/the-gioi-di-dong-va-ngan-hang-so-cake-hop-tac-chien-luoc-ra-mat-dich-vu-tra-sau-mwg-paylater-766