Increase consumer demand for Vietnamese goods in the summer

Consumers choose to buy specialty fruit products at a supermarket in Bien Hoa city. Photo: H. Quan

In particular, this year, the National Concentrated Promotion Program 2025 (Vietnam Grand Sale 2025) takes place earlier, from June 14 to July 14 nationwide with many new features such as expanding the number of participants.

Focused Promotion Month Comes Early

In previous years, the program usually took place at the end of the year, but this year, Vietnam Grand Sale 2025 takes place in the summer.

According to the Ministry of Industry and Trade , the Vietnam Grand Sale 2025 Program is chaired by the Department of Trade Promotion (Ministry of Industry and Trade), acting as the focal point for coordination with relevant units under the ministry; Departments of Industry and Trade of provinces and centrally run cities; industry associations and the business community to implement communication activities, guide and support businesses nationwide to implement large-scale promotional programs.

The special feature of Vietnam Grand Sale 2025 is its openness and unlimited nature. All businesses nationwide are free to participate, without going through any registration and selection rounds. Businesses have full autonomy to implement promotional programs with attractive, creative content, aimed at customers and consumers. Discounts and incentives can be up to 100% of the value of goods and services, according to the decision of each business.

In response to the National Concentrated Promotion Program 2025 launched by the Ministry of Industry and Trade on this occasion, the GO! supermarket system, including in Dong Nai , applies the policy of "Unprecedented incentives - it's not difficult to hunt for deals". The program applies to a series of essential products from fresh food, household appliances to cosmetics, simultaneously launching strong incentives, with discounts of up to more than 30%. In addition, on the occasion of its 27th birthday, the GO! supermarket system has launched an additional program to stimulate demand for fruit products with the theme of the Northern Fruit Festival, with many fruit products at preferential prices such as: plums, Luc Ngan lychees, Hung Yen longans, etc.

The 2025 National Concentrated Promotion Program is implemented by combining traditional trade and e-commerce, creating a strong spillover effect, attracting diverse participation from manufacturing, distribution, retail and service provision enterprises nationwide.

Many great promotions

During the summer, the demand for shopping and traveling often increases. Therefore, many supermarkets, shopping malls, and chain stores have had business strategies to boost demand and appropriate marketing to attract customers and accelerate sales.

Nguyen Thi Bich Van, Communications Director of Central Retail Vietnam Group, said that on the occasion of GO!'s 27th birthday, a series of major brands that are long-term partners of Central Retail Vietnam have joined hands with GO! to bring many special promotions, shocking discounts..., helping consumers to shop with maximum savings at the GO! supermarket system.

“On the other hand, we also expect that through this program, we will contribute to the overall success of the 2025 National Concentrated Promotion Program recently launched by the Ministry of Industry and Trade, thereby stimulating consumption and promoting economic growth in the last 6 months of this year,” Ms. Nguyen Thi Bich Van emphasized.

According to Mr. Trang Phuc, Head of Marketing Department of Co.opmart Bien Hoa, from now until July 12, Saigon Co.op in general and Co.opmart Bien Hoa supermarket in particular will continue to spread green lifestyle and green shopping through consumer behavior within the framework of the program "Vietnamese Family - Green Ambassador". This program at Co.opmart Bien Hoa will bring thousands of green products with direct discounts of up to 50%, buy 1 get 1 free, buy 2 get 1 free, the more you buy, the bigger the discount. In particular, new programs will be held at the point of sale, bringing excitement to customers when shopping and consuming on the theme of environmental friendliness.

In addition, “Green shopping - healthy living” is one of the outstanding promotional programs in the chain of activities of “Vietnamese Family - Green Ambassador” with preferential discounts of up to 50%, buy 1 get 1 free of the same type, buy 2 get 1 free of the same type applied to bird's nest products, sterilized fresh milk, cane sugar, instant noodles, Co.opmart environmental bags, cups/cups/plates/bowls/straws made from corn starch and paper, biodegradable wet wipes, garbage bags of all kinds, jackets, children's dresses, tencel bedding sets, men's pants...

At the same time, to celebrate Vietnamese Family Day June 28, Co.opmart Bien Hoa supermarket members at bronze/silver/gold/platinum levels will receive a 6% refund on the total purchase value of VND 280,000 or more when purchasing dairy products and dairy products including: bird's nest yogurt, live culture yogurt, nutritional supplements, whole milk powder, sterilized fresh milk, various nut milks, soy milk... at preferential prices on the "Milk Festival - nutrition for the whole family" page...

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Source: https://baodongnai.com.vn/kinh-te/202506/tang-kich-cau-tieu-dung-hang-viet-vao-dip-he-7f810ad/