Promoting Vietnam tourism through videos introducing the beauty of people and country

(Dan Tri) - The video creation contest "Impressions of Vietnam Tourism" combines the influence of KOLs and KOCs, opening up a new approach in promoting the country's image to global tourists.

In order to promote, advertise and affirm the national tourism brand, on the afternoon of August 13 in Hanoi, the Center for Digital Transformation of Culture, Sports and Tourism ( Ministry of Culture, Sports and Tourism ) coordinated with relevant units to launch the Contest to create videos/clips Impressive Vietnam Tourism .

This is not only an art playground but also a large-scale communication campaign, aiming to bring the country's image closer to international tourists through a new and creative perspective.

The highlight of this year's competition is the promotion of modern technology application, along with the participation of KOLs, KOCs (influencers), famous artists... to promote tourism.

The organizers aim to mobilize creativity from the community, effectively combine state and social resources, thereby creating a rich database of images and videos to serve the campaign to promote Vietnam tourism until 2030.

Director of the Center for Digital Transformation of Culture, Sports and Tourism, Head of the Organizing Committee of the contest, Ms. Nguyen Thi Hoang Lan spoke at the event (Photo: Organizing Committee).

Speaking at the opening ceremony, Ms. Nguyen Thi Hoang Lan, representative of the Organizing Committee, emphasized: “In the context of increasingly fierce international tourism competition, possessing attractive, emotional and quickly spreading communication products is a key factor.

Digital technology and social networking platforms today allow us to convey the image of Vietnam's country, people, culture and tourism services to millions, even hundreds of millions of people around the world in a very short time.

According to Ms. Hoang Lan, when combined with the inspirational ability of KOLs, KOCs, famous artists and the content creation community, the promotional campaign will have a stronger influence than ever.

“With the creativity of the community, unique and novel perspectives, we believe that the contest will bring a treasure trove of special videos, fully reflecting the beauty of the country and people of Vietnam. The contest is not only an artistic playground but also a place for each person to tell their own story about Vietnam, thereby contributing to building the Vietnamese tourism brand - a safe, friendly and attractive destination”, Ms. Hoang Lan further emphasized.

At the event, Mr. Tran Hoang Nam, Chairman of the Tourism Development Support Fund, stated that online and social media promotion is an effective approach, complementing traditional methods.

“Not only do digital platforms spread information quickly, they also help us measure campaign effectiveness in detail, from demographics, user behavior to how they decide to choose a service or destination,” Mr. Hoang Nam analyzed.

The Organizing Committee especially encourages works focusing on topics that are suitable for the national tourism development orientation such as: Cultural heritage, new tourism products, green tourism experiences, health tourism, golf, etc.

The organizers also said that the contest will have regulations on copyright, music copyright used in the work and will not use images created by artificial intelligence (AI) in the entries. Non-winning works still have the opportunity to be selected to serve the promotion and advertising of Vietnamese tourism on different platforms.

The signing ceremony of the media cooperation and sponsorship for the "Vietnam Tourism Impressions" 2025 video/clip creation contest, marking the launch of the creative tourism promotion campaign (Photo: Organizing Committee).

With the message “Vietnam - A safe, attractive, unique and sustainable destination”, the contest is expected to attract widespread participation from the people, the business community and international tourists. The combination of modern technology and human creativity promises to open a new phase, where each clip, each recorded moment can become a “bridge” bringing Vietnam closer to the world.

The Vietnam Tourism Impressions Video/Clip Creation Contest is open to all Vietnamese citizens (living in and out of the country), foreigners living in Vietnam, and organizations operating in Vietnam.

The contest consists of 2 categories: Short videos (maximum duration of 60 seconds) and long videos (maximum duration of 5 minutes). Each author or group of authors is allowed to submit a maximum of 5 works. Each category will have 1 First prize worth 58 million VND, 2 Second prizes worth 45 million VND/prize, 5 Third prizes worth 7.6 million VND/prize and 5 Encouragement prizes worth 5.6 million VND/prize.

The submission period begins August 15 and ends November 15. The award ceremony is scheduled to take place in December.

In 2025, Vietnam aims to welcome 22-23 million international visitors. According to statistics in the first 7 months of the year, international visitors to Vietnam reached 12.2 million, a record high, surpassing 2019 - the golden age of Vietnamese tourism.

Source: https://dantri.com.vn/du-lich/quang-ba-du-lich-viet-nam-qua-video-gioi-thieu-ve-dep-con-nguoi-dat-nuoc-20250813230345694.htm