Travel + Leisure is the world's leading prestigious travel magazine, with a community of millions of experienced global readers with a taste for luxury travel. The magazine's Travel + Leisure Luxury Awards Asia Pacific 2025 is announced annually, focusing on voting for luxury destinations that are emerging strongly in the region with the highest tourism growth rate in the world, with particularly strict evaluation criteria. Destinations must meet luxury standards from service quality, resort - entertainment ecosystem, to brand imprint and the ability to create personalized experiences.
In the category of the most beautiful islands in Asia - Pacific in 2025, Phu Quoc is the only representative of Vietnam to be named, excellently ranking third, surpassing many familiar names such as Palawan (Philippines), Langkawi (Malaysia) or Sumba (Indonesia), only behind Bali (Indonesia) and Koh Samui (Thailand). This achievement extends the winning streak of the Pearl Island on international rankings in the past 2 years.
Kem Beach - one of the magnets attracting visitors to Phu Quoc, is considered by tourists as "paradise". Photo - Fatel Belek
Among the islands of Vietnam, Phu Quoc has the largest area, famous for its beautiful beaches such as Bai Kem, Bai Sao with creamy white sand, mild nature and calm sea, clear water. In addition to the natural landscape, Ngoc Island is also considered one of the most attractive destinations in Vietnam due to its many iconic entertainment ecosystems, interesting cultural and historical experiences, and diverse resort options from budget to super luxury.
In mid-January 2025, the prestigious Forbes magazine also introduced Phu Quoc in the article "Discovering the 6 most luxurious yet secluded destinations in 2025". Forbes praised Phu Quoc for its seemingly endless coastline, inviting white sand beaches and breathtakingly clear waters. "The island also has one of the most spectacular sunsets in Southeast Asia," Forbes commented.
According to statistics from the General Department of Tourism, by the end of May 2025, Phu Quoc is estimated to welcome more than 4.5 million visitors, an increase of 33.3% over the same period, reaching 61.1% of the yearly plan, including nearly 900,000 international visitors, an increase of 76.7% over the same period.
Thousands of visitors watch the new Guinness World Record-breaking Kiss of the Sea show in Sunset Town
These telling numbers show the impressive resilience of Phu Quoc on its journey to becoming a global destination, increasingly attracting international tourists. Not only attracting by its natural landscape, Phu Quoc is gradually redefining the resort experience through a series of iconic works in the Sun Paradise Land Phu Quoc ecosystem such as the 365-day artistic fireworks display at Sunset Town, Kiss Bridge - the only "touchless" bridge in the world, the show that has just been certified by Guinness World Records as Kiss of the Sea, the world's longest 3-wire cable car to Hon Thom Island... and resorts with world-leading brands such as JW Marriott Phu Quoc Emerald Bay, Premier Village Phu Quoc, La Festa Phu Quoc - Curio Collection by Hilton... All create an island with unique experiences that cannot be found anywhere else in the world.
Phu Quoc is also known as the "island of records" with the world's longest 3-wire cable car to Hon Thom Island.
All these developments are taking place in the context of Phu Quoc preparing to become the venue for the Asia-Pacific Economic Cooperation (APEC) Forum 2027. With increasingly complete infrastructure, the ability to organize international events and an increasingly prominent image on the world tourism map, Phu Quoc is converging all the conditions to become a new tourism, resort and investment center of the region.
Source: https://bvhttdl.gov.vn/phu-quoc-sanh-vai-bali-koh-samui-lot-top-3-dao-dep-nhat-chau-a-2025062014535283.htm
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