OWEN celebrates 17th birthday: Master your form, enjoy the benefits

(Dan Tri) - OWEN's 17-year journey is an inspiring story about Vietnamese men's style with a fresh and creative perspective.

The Vietnamese men's fashion market is witnessing a strong transformation. From traditional office outfits, modern men today are moving towards flexible, personalized styles, not only to be neat but also to express personality and lifestyle.

In that context, OWEN stands out as a brand that has accompanied Vietnamese men for 17 years, affirming its position with the message "Own The Vibe" (Master your style - Start a new journey).

OWEN is not only a fashion brand but also a lasting companion of Vietnamese men (Photo: OWEN).

OWEN and the journey to elevate the lifestyle of Vietnamese men

Established in 2008, OWEN has made its mark as the leading men's fashion brand in Vietnam. The 17-year milestone is not only a business journey but also a story of understanding, accompanying and promoting the confidence of millions of Vietnamese men in all aspects of life.

Strategic cooperation with Itochu - Japan's leading multi-industry corporation - for more than a decade has helped OWEN bring international standard production quality and innovative thinking.

OWEN's achievements are a testament to its sustainable development and long-term vision. OWEN's representative said that the brand uses more than 17 green, environmentally friendly materials, contributing to the development of sustainable fashion trends in Vietnam.

With more than millions of products sold each year, serving millions of customers over the past two decades, OWEN has built a widespread distribution network, from major cities to provinces across the country, ensuring a convenient experience for consumers.

With a widespread distribution system across Vietnam, OWEN has served millions of customers since 2008 (Photo: Hai Long).

Not just providing clothes, OWEN shapes a lifestyle where men confidently express their own personality and temperament. OWEN's latest collections offer a sophisticated combination of modern style and high-quality materials, meeting diverse needs from the office to everyday life.

Master your style - Start a new journey with OWEN

In the context of modern office life, where rigid suits are no longer the only option, men today look for outfits that are both elegant and flexible, expressing their energy, emotions and personality.

OWEN representative shared: “Modern men often face many challenges: family responsibilities, work pressure, social expectations of strong role models. OWEN wants to understand and accompany men to enjoy life, ready to change their perspective to explore and seize every opportunity.”

With the message “Own The Vibe”, OWEN encourages men to break the limits of old standards and live true to their own personality. OWEN’s designs not only focus on style but also bring comfort and confidence, helping men stay steadfast in their busy lives.

The photo series on the occasion of OWEN's 17th anniversary takes place in an office setting, opening up interesting perspectives on the style and bravery of modern men (Photo: OWEN).

Under pressure from office work or the hustle and bustle of everyday life, modern men can still master the game when they know how to assert their mark. “Own The Vibe” from OWEN is the inspiration for men to be ready to overcome all barriers to reach success.

These outfits not only support flexibility but also help men feel confident in life.

With confident outfits, men are ready to conquer all challenges in the workplace in particular and in life in general (Photo: OWEN).

In Spring Summer 2025, the latest products are upgraded by OWEN from materials to shapes and demonstrate creativity and flexibility, from elegant suits in the meeting room to dynamic outfits for everyday occasions.

The race with work also becomes interesting when men have OWEN as a companion (Photo: OWEN).

With “Own The Vibe”, OWEN not only provides clothes but also accompanies Vietnamese men to possess their own charisma. The brand contributes to redefining the concept of men's fashion in Vietnam, shifting from focusing only on form to conveying personality and emotion, thereby spreading positive energy to everyone around.

OWEN's 17-year journey is a story of perseverance and innovation. From a fashion brand, OWEN has become a "storyteller" about the journey of free self-expression of Vietnamese men. With strategic cooperation with Itochu, product quality according to international standards and a sustainable vision, OWEN continues to affirm its position, bringing not only outfits but also inspiration for men to live quality, work with freedom and enjoy an exciting life.

Celebrating its 17th birthday, OWEN is offering up to 50% off all products, giving away viscose shirts worth 650,000 VND (limited quantity) for bills from 1.7 million VND, from July 11 to July 20... Experience it now at Owen.vn and the nearest OWEN stores.

Source: https://dantri.com.vn/giai-tri/owen-mung-tuoi-17-lam-chu-phong-do-tan-huong-uu-dai-20250711115208465.htm