Mr. Tezuka Daisuke - General Director and Chief Representative of AEON Vietnam - said the retailer aims for 30% growth in the Vietnamese market - Photo: HK
Mr. Tezuka Daisuke - General Director and Chief Representative of AEON Vietnam - said that from now until the end of 2025, AEON will open 3 new shopping centers, supermarkets and department stores, including AEON Tan An ( Long An ) and AEON Can Tho.
This is considered an important step, marking the strong expansion of the Japanese retail group in the Vietnamese market.
More than 1.5 billion USD after a decade of presence
Since the opening of its first shopping mall, AEON Tan Phu (HCMC), AEON has invested approximately 1.5 billion USD in Vietnam. This figure reflects the group’s long-term determination, as Vietnam is identified as the second most important market after Japan.
By 2030, AEON plans to triple its current scale of operations, both in terms of the number of outlets and investment capital. "We see Vietnam as a dynamic market with stable growth and plenty of room for growth," he emphasized.
According to Mr. Tezuka, the biggest attraction of the Vietnamese retail market lies in its growth rate. While the average growth rate of retail sales of goods in the domestic market is currently about 7.5%, "we forecast that in the near future it can reach 12%," he said.
One of the key factors is that the proportion of food products through modern retail channels in Vietnam is only 12-13%, much lower than other markets in the region. This means that there is still a lot of potential for expansion, especially in second- and third-tier cities and rural areas.
Recently, many items in supermarkets have also seen high growth as consumers are concerned about fake and poor quality goods and choose reputable supermarkets and stores to shop.
Therefore, in addition to expanding points of sale, retailers also focus on cooperating with Vietnamese manufacturers to provide quality products at reasonable prices. Quality control, especially with processed food products, is also a top priority to ensure consumer peace of mind.
"We expect that in 2025, AEON Vietnam will increase sales by 30% compared to 2024," said Mr. Tezuka Daisuke. The representative of the Japanese retailer also revealed that the main revenue contributors come from renting booths in shopping malls, household goods, then food, beverage, and self-service areas.
Cooperate with domestic manufacturers
AEON offers many business models to suit local consumer tastes - Photo: HK
After the merger, Ho Chi Minh City became a "super city" with more than 14 million people, providing opportunities to accelerate the retail and manufacturing industries, while opening up favorable conditions for people to access quality products right where they live.
In addition to this potential, AEON is also targeting localities such as the Mekong Delta (Can Tho, My Tho, Dong Thap, etc.) with a strategy of diversifying retail models, from large-scale shopping centers to models more suitable for each segment. Retailers also welcome new trends, not only bringing modern shopping experiences but also developing the socio -economy with local people.
"What makes Vietnam attractive is not only its growth rate but also its ability to work with domestic people and businesses to develop a sustainable retail market," Mr. Tezuka affirmed.
According to the latest report of the Ministry of Industry and Trade , Vietnam's retail industry is forecast to reach a scale of 350 billion USD by 2025, contributing 59% of the domestic GDP. This is a rare sector that has maintained a double-digit growth rate for decades and is on the rise thanks to improved domestic purchasing power, increased consumer confidence and stable macroeconomic management policies.
Along with that, rapid urbanization and increasing demand from young urbanites have promoted the strong development of modern retail channels such as supermarkets, department stores and e-commerce.
Source: https://tuoitre.vn/nha-ban-le-nhat-ban-neu-ra-cach-thuc-de-thi-truong-duy-tri-tang-truong-hai-con-so-20250824181112318.htm
Comment (0)