Golden opportunity
Looking at some streets in Le Thanh Nghi Ward, Thanh Dong (Hai Phong City) after the merger, it is not difficult to see images of signs being replaced and edited. From the headquarters of administrative agencies, schools, medical facilities to business stores, many signs have been remade with new names and administrative units. This is a golden opportunity for many advertising and printing companies.
Mr. Tran Xuan Thanh, Director of Dang Long HD Company Limited, said that in the first week after the merger, the company's order volume increased by 20%. Previously, the company received an average of 20-30 orders per day. The orders were mainly to remake signs and billboards for stores. There were days when employees had to work overtime until 10 p.m. to meet customer orders.
Businesses and stores need to change new administrative information on business licenses, signs, and product labels. This has led to a large demand for printing documents, business cards, letterhead, invoices, etc. A representative of Phuong An 368 Design and Printing Company Limited said that the unit has received many orders for printing business cards, sales invoices, etc.
The increased demand also forces businesses to accelerate digital transformation to meet orders quickly and with good quality. Instead of just receiving orders directly as before, many businesses have now built professional websites and fanpages to reach customers. Customers order online, send samples, approve designs and receive products.
Dang Long HD Company Limited has invested in a 1.8 m decal printer, a 3.2 m large-format canvas printer, a CNC cutting machine, modern design software... to increase productivity and product creativity. Determining that the merger of administrative units opens up many potential opportunities for the advertising and printing industry, Mr. Thanh's company has prepared human resources, premises and materials to be ready to serve the needs of customers.
The price of advertising printing products ranges from 250,000 VND to 2 million VND/m2 depending on the material and customer requirements. Some units also provide a full service package from design consultation, printing to on-site installation, helping customers save time and additional costs.
Always innovate, improve competitiveness
Currently, Dang Long HD Company Limited has 4 marketing communications staff focusing on operating websites, social networking platforms Facebook, Zalo to reach customers, 5 graphic design staff. The company cooperates with a number of design staff, working online. At the same time, it prepares a 150 m2 area to meet the needs of factory installation and construction and installation of signboard products... The company also contacts distributors to proactively source materials such as ink, large-format canvas, decals, paper, glue... for materials such as printing ink, large-format canvas, decals, paper, glue... to proactively source raw materials.
“After Typhoon Yagi , the company also received many times more orders, at the same time there was pressure on completion time. This time the number of orders increased but it was not too urgent because the old signs could still be used,” said Mr. Thanh.
The market has grown dramatically but competition is still fierce among establishments and businesses making advertising signs. All units pay attention to criteria such as aesthetics, durability, materials, and creating an impression. Not only quantity, quality must also increase accordingly. Brands after mergers often want to completely renew their image, requiring advertising signs to express a new identity from color, font, to material.
At this time, HD Advertising Company Limited in Truong Tan Commune ( Hai Phong City) is also busy with a large amount of work. Mr. Ho Dinh Tai, Director of the company, said that currently, the company's 6 workers often have to work overtime until night to ensure work progress. There were times when the company had to refuse orders because of progress and quality issues.
The “wave” of orders after the merger of administrative units is an opportunity for the advertising industry. However, in order to not only “bloom seasonally” but also develop sustainably, advertising and printing businesses need to have a long-term strategy in terms of management, technology and human resources. Competition in the industry is increasingly fierce, especially in terms of price and order response speed. Therefore, only units with real capacity, professional operations, proactive market and sensitive to digital trends can survive and develop.
RUSSIASource: https://baohaiphongplus.vn/nghe-hot-sau-sap-nhap-415756.html
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