Elevating local specialties on digital platforms

The livestream session introducing and selling durian by the Party Secretary of Ea Knuec commune left many good impressions, not only in the number of followers and the number of orders "closed" during the livestream session, but also marked a new step in the journey of bringing local agricultural products to the digital space.

The livestream session was conducted on TikTok and Facebook platforms by Ea Knuec Commune Party Secretary Ngo Thi Minh Trinh, villagers and local people right in the durian garden, affirming the locality's autonomy in content, operational ability and quality commitment.

Ea Knuec Commune Party Secretary Ngo Thi Minh Trinh and guests introduced delicious durian segments to customers via livestream program.

In the context of Dak Lak implementing a two-level local government model, this activity clearly demonstrates the role of the commune level - the level directly close to the people, serving the people. The fact that the commune leaders dare to commit, learn the new model, and accompany the people in digital transformation has opened up opportunities for sustainable socio -economic development, improved living standards, and affirmed the province's determination to "Think honestly, speak honestly, do honestly, be effective, and benefit the people".

At the same time, this is a practical step contributing to the realization of the goal of making the digital economy account for 30% of Dak Lak province's GRDP by 2030. The project "One KOL per commune and ward" is considered a creative lever, helping local specialties, landscapes and cultures to spread more strongly through the power of digital media.

The technical department films and broadcasts livestreams on digital platforms right at the farmer's durian garden.

Ami Kao durian – with the message “Mother’s durian” – is a typical agricultural product of Ea Knuec commune, associated with the diligence and perseverance of farmers in the Central Highlands villages. Through the livestream session, the product is not only introduced to domestic consumers but also widely promoted on online platforms, opening up opportunities to access the global market. Thereby, enhancing the value of agricultural product brands, affirming the position of Dak Lak durian on the national agricultural map, while spreading the image of a land rich in identity, striving to rise up with the power of digital transformation.

Although the more than 60 tons of durian ordered is only a small number compared to Dak Lak's total durian export output, the livestream session offers viewers a modern, transparent and convenient online shopping experience. At the same time, the event is also an opportunity for farmers to directly connect with consumers, enhance brand value, build trust, promote domestic consumption and sustainable development for the local agricultural sector, which is heavily dependent on exports.

Delegates and people watch the livestream program.

Secretary of the Ea Knuec Commune Party Committee Ngo Thi Minh Trinh shared that the livestream program not only shows pride in durian grown according to clean agricultural standards on the fertile land of the locality, but is also a valuable opportunity for the Party Committee Secretary herself and the local people to learn about digital economy, especially how to introduce, promote and consume agricultural products on digital platforms; know the advantages and difficulties, draw lessons to effectively implement not only a livestream program but also building brands, telling stories about agricultural products, land, and local people in digital space.

Thereby, more farmers will proactively approach the market in the digital space, confidently introducing clean, safe, delicious, quality agricultural products made by themselves. Consumers will also have more knowledge, experience, and access to the true value of typical, high-quality agricultural products with clear and transparent origins; creating motivation for farmers to continue investing in improving product quality, confidently developing sustainable production along the value chain; positioning agricultural product brands in domestic and international markets.

Source: https://baodaklak.vn/kinh-te/202508/nang-tam-dac-san-dia-phuong-tren-nen-tang-so-e810a2d/