Transparent, modern, personalised: FWD redefines the insurance experience

More than just a change in form, FWD is gradually redefining the insurance experience in a friendly, accessible and personal way, helping customers feel more fully understood and accompanied in their journey of financial protection and living a unique life.

Friendly Insurance Contract - Impressive Experience from the First Look

More than just a legal document, insurance contracts have now become part of the customer experience journey. With a modern, vivid, and clear design, every detail in the contract is considered by FWD to help customers easily access, easily look up, and feel comfortable when looking up insurance information.

Modern, vivid and clear design in the contract helps customers easily access and look up insurance information.

Right from the cover, customers are welcomed with a modern, dynamic image with the “play” button, a symbol of FWD’s spirit of living fully, along with a respectful greeting from the General Director, as a commitment to long-term and sincere companionship on each customer’s journey to live fully.

The layout of the contract has also been adjusted with a clear list of documents, helping customers quickly locate the necessary content. In particular, the "Important Notes" section has been added at the beginning, helping customers easily grasp important information. In addition, the insurance certificate is also presented more transparently, concisely and easily understood.

FWD has shown respect and understanding for customers when every detail in the contract is taken care of to convey information in a close, friendly way, in line with the "customer-centric" orientation that the company pursues.

Mobile App - Easy Insurance Contract Management

Along with the new set of contracts, FWD’s mobile app has also been upgraded to provide a smoother and more convenient digital experience. With an intuitive, minimalist and easy-to-use interface, the app allows customers to manage and track contracts, look up payment history and make insurance transactions quickly regardless of time or location.

With an easy-to-use interface, customers can manage and track contracts and make insurance transactions regardless of time or location.

An interesting highlight is the avatar customization feature, creating a sense of personalization, helping users feel closer during interactions. Every operation on the application is designed to minimize barriers, increase customers' initiative and comfort in their journey to protect their personal finances.

Redefining the insurance experience

The synchronization in innovation between FWD's insurance contract and mobile application once again affirms: FWD is not just "talking" about customer experience but is doing it with specific, consistent and in-depth actions.

As customers increasingly expect transparency, convenience and personalisation, FWD has adapted quickly and put customers at the centre of all improvements and innovations. Through its relentless efforts, FWD is gradually redefining the way people view insurance, no longer as a burden or obligation, but as a practical and inspiring part of their journey to live life in their own way.

Source: https://baodautu.vn/minh-bach-hien-dai-ca-nhan-hoa-fwd-tai-dinh-nghia-trai-nghiem-bao-hiem-d324261.html