The Encirclement Matrix model helps businesses develop in the long term.
1. Overview of the Encirclement Matrix model
The Encirclement Matrix model was researched, tested and summarized from more than 15 years of practical experience of Marketing Expert Vo Tuan Hai. The model is inspired by the image of an airplane with 6 functional blocks representing the entire marketing system operating smoothly:
- Block 1: Strategic brain
- Block 2: Channel
- Block 3: Lead
- Block 4: Sale
- Block 5: Drag
- Grade 6: Cham
Encirclement Matrix Model
2. Why does the encirclement matrix help businesses develop sustainably?
Many current models only address part of the marketing chain, while businesses need a comprehensive solution. The encirclement matrix is designed to fully meet these requirements:
+ Have a clear strategic orientation : Block 1 - Strategic brain is where the business establishes the entire development orientation. Here, target customers, core messages, priority channels, allocated resources and KPI measurement are determined. All activities behind are guided by this solid strategic foundation. Thanks to that, the business avoids fragmented implementation and can easily adjust according to long-term goals.
+ Optimize conversion and customer experience : The model guides how to design each stage in a coherent way. Block 2 - Channel creates a consistent presence, making it easy for customers to access information. Block 3 - Lead plays a consulting role, answering and handling concerns. Block 4 - Sales focuses on optimizing the transaction process, from payment to post-purchase experience.
+ Create stable input growth : Block 5 - Pull helps businesses proactively expand their potential customer base with targeted communication campaigns. Marketing activities focus on quality rather than quantity. Thanks to that, businesses create a stable customer stream, avoiding dependence on short-term campaigns.
+ Customer retention, long-term life cycle nurturing : Block 6 - Care plays a role in customer retention, helping businesses increase lifetime value (LTV), while encouraging customers to return and introduce the brand to others.
+ Continuous measurement and adjustment radar system : Each block in the model is connected to a two-way radar system, allowing data collection and real-time feedback. From campaign effectiveness, customer behavior to channel costs, all information is aggregated so that Block 1 has a basis for strategy adjustment.
5 Roles of Encirclement Matrix Model for Business
3. Benefits businesses get when applying the Encirclement Matrix
Implementing a systematic marketing strategy does not need to be complicated, but it does need to be done correctly. The benefits that businesses can achieve if they apply the Encirclement Matrix model correctly:
* Stable marketing costs, higher efficiency : Instead of investing widely or reacting passively to the market, businesses can plan their marketing budget according to each stage. Expenses are allocated reasonably according to functional blocks and specific goals. Resources are not wasted on unoriented activities. Therefore, costs are better controlled and investment efficiency is significantly improved.
* Increased customer return rate, reduced pressure to find new customers : Block 6 - Effective operation helps customers maintain long-term connection with the brand. When customers return regularly, businesses reduce costs of attracting new customers, limiting complete dependence on paid advertising.
* The brand is clearly positioned in the minds of customers : From strategy to execution, all messages are conveyed consistently and continuously. This consistency creates a deep brand impression in the minds of customers. Accurate positioning helps businesses create a difference in the market, maintaining their position in each target segment.
* Organized operations, clear tasks, clear responsibilities : The model divides marketing activities into separate functional blocks. Each block comes with specific goals, indicators and people in charge. Dividing responsibilities helps the team work more effectively, avoiding overlap and loss of control.
Super Speed Marketing accompanies you in consulting on marketing strategies.
The Encirclement Matrix is not a separate toolkit, it is a comprehensive model that integrates strategy, operations, measurement and optimization. In the digital age, where change is happening rapidly, businesses need a flexible but solid system, which the Encirclement Matrix is providing. Want to apply the Encirclement Matrix model optimally and in the right industry? Connect with SUPER SPEED Marketing now to get advice on a methodical, practical and cost-saving marketing strategy .
Contact information: Super Speed Marketing - Address: VC House Building, 399B Truong Chinh Street, Ward 14, Tan Binh, Ho Chi Minh City. - Phone number: 0901 349 349 - Email: [email protected] - Website: sieutocmarketing.com |
TH
Source: https://baothanhhoa.vn/ma-tran-bao-vay-mo-hinh-giup-doanh-nghiep-phat-trien-ben-vung-253270.htm
Comment (0)