Since this season, Kylian Mbappe has inherited Luka Modric's number 10 shirt at Real Madrid. Immediately, this shirt has sold "like hotcakes" on the market, far surpassing all previous records, including C. Ronaldo's.

Mbappe becomes Real Madrid's best-selling shirt player of all time (Photo: Getty).
According to Euromericas Sport Marketing, over 345,000 Mbappe No. 10 shirts have been sold in the past 48 hours. This number breaks the record he set with No. 9 (when he first joined Real Madrid), and also surpasses C. Ronaldo's achievement.
The amount of revenue Mbappe's jersey brings to Real Madrid is not disclosed. According to ESPN, the French striker has long wanted to own the number 10 shirt at Bernabeu, but only after Modric left the club did he get his wish.
Real Madrid's huge profit from the Mbappe deal was already predicted. The 1998-born striker's global appeal helps Los Blancos earn more money from commercial activities.

With the number 10 shirt, Mbappe can become a new icon at Bernabeu (Photo: Foot Africa).
Mbappe had a good season last season, scoring 44 goals for Real Madrid. That helped him win the La Liga Golden Boot and the European Golden Shoe. However, Los Blancos did not win any titles.
Entering this season, the expectations placed on the French striker's shoulders are even greater. His top task is to help Real Madrid conquer the Champions League, the major title that Mbappe still lacks in his career.
Now, with the iconic No. 10 shirt, Mbappe is not only the club's leading commercial face but is also expected to become the leader on the journey to bring Real Madrid back to the top of Europe.
Source: https://dantri.com.vn/the-thao/kylian-mbappe-pha-ky-luc-cua-cronaldo-o-real-madrid-20250822194345116.htm
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