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| OCOP rice products of Nghia Binh Agricultural Production, Business and Service Cooperative are popular with consumers. |
Since converting its operating model according to the 2012 Law on Cooperatives, applying modern management thinking, focusing on economic efficiency, product quality and member benefits, Nghia Binh Agricultural Service Production and Business Cooperative has developed comprehensively, expanded production and business, contributing to promoting the shift in local economic structure, increasing income. In particular, it has contributed to changing the production thinking of local farmers, affirming its core role in building advanced, exemplary new rural areas. One of the breakthrough changes is the transformation of the method of organizing and managing production according to industry, national and international standards such as VietGAP, organic agriculture and applying scientific and technological advances in the entire cultivation process from varieties, cultivation techniques, harvesting to post-harvest preservation. The "3 together" models (same varieties, same tea, same cultivation methods); “3 reductions - 3 increases” (reducing the amount of seeds, reducing the amount of chemical fertilizers, reducing pesticides - increasing productivity, increasing quality and increasing economic efficiency); integrated pest management (IPM) has been widely implemented by the cooperative. Thanks to that, the cooperative has successfully built large specialized areas such as: 100 hectares of Nghia Hung fragrant Tam rice; 80 hectares of Northern sticky rice; 5 hectares of organic red dragon rice; 150-160 hectares of hybrid sticky rice of various types... In particular, the cooperative has built a production linkage area, consuming Northern sticky rice products meeting VietGAP standards on a scale of 15 hectares with more than 50 households participating to aim for the goal of exporting rice. From simply being a place to supply materials and fertilizers, up to now, Nghia Binh Cooperative has played the role of a technical “midwife” for each member, guiding safe production processes, digital field management, clear traceability to product consumption, creating a solid foundation for market development.
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| Nghia Binh Agricultural Production, Business and Service Cooperative was honored and received the "Cooperative Star" award in 2024. Photo provided by the facility. |
Innovating the production process and improving product quality, the Cooperative also focuses on investing in packaging methods and reasonable packaging designs. 2024 marks a major turning point for the Cooperative when 3 typical rice products including "Nghia Binh fragrant Bac rice", "Nghia Binh blood dragon rice", "Nghia Binh Bac sticky rice" are the first to receive 4-star OCOP certification in Nghia Hung district. This is not only the daily food of local people, but Nghia Binh OCOP rice is also a specialty rice with outstanding quality, profound cultural value, often chosen as gifts on holidays, New Year, meetings, showing the respect and hospitality of the giver. The successful building of the brand and OCOP certification has brought the Cooperative's rice products deeper into supermarket chains, e-commerce platforms and markets in major cities such as Hanoi and Hai Phong, expanding export potential. In particular, thanks to strategic and systematic investment in communication and brand promotion, the cooperative's products have reached sustainable consumption channels. The cooperative has built a professional marketing team, organized trade promotion activities, and promoted at fairs; at the same time, taken advantage of technology and online platforms to bring products closer to consumers in and outside the province. Thanks to that, the cooperative's rice products bring higher economic value, increasing farmers' income; the cultivation value reaches 115-120 million VND/ha/year. With outstanding contributions to collective economic development, the cooperative has been honored many times at the Central level. In 2020, the cooperative was honored to receive a Certificate of Merit from the Prime Minister. In 2024, the cooperative was honored with the Cooperative Star "Co-op Star Awards 2024" - a title for outstanding cooperatives nationwide.
To continue sustainable development, Nghia Binh Agricultural Service Production and Business Cooperative has been and is continuing to implement many new directions in the sustainable development strategy. On the one hand, the Cooperative expands the area of specialized rice production areas; on the other hand, it focuses on in-depth investment to improve the quality of varieties, transfer technical advances, gradually mechanize and digitize the production process. Currently, the Cooperative is implementing the scientific and technological task of "Project to create, manage and develop the certification mark "Nep Bac Nghia Binh" for the Northern sticky rice product of Nghia Binh Agricultural Service Production and Business Cooperative, Nghia Hung district, Nam Dinh province" with the goal of the certification mark "Nep Bac Nghia Binh" being granted a protection certificate by the Department of Intellectual Property (Ministry of Science and Technology); building, perfecting and organizing the operation of the management and development tool of the certification mark "Nep Bac Nghia Binh", thereby promoting quality improvement, linking production and trade with the value chain and traceability. Developing the market for sticky rice products under the brand name “Nep Bac Nghia Binh” in the domestic market and aiming to export the products, striving to supply 50 tons of sticky rice each year.
In the coming time, Nghia Binh Agricultural Service Production and Trading Cooperative aims to develop more raw material areas according to organic and professional standards and improve the products that are strengths for export. With a strong change in management thinking, production operation, long-term vision and attachment to the homeland fields, the Cooperative is affirming itself as one of the typical collective economic models, gradually creating a high-value, sustainable and integrated agriculture. Thereby not only developing the economy but also preserving and promoting local cultural values.
Article and photos: Ngoc Anh
Source: https://baonamdinh.vn/kinh-te/202506/hop-tac-xa-san-xuat-kinh-doanh-dich-vu-nong-nghiep-nghia-binh-doi-moi-hoat-dong-de-phat-trien-ben-vung-d3660b1/
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