The production unit of the concert “Anh trai vu ngan cong gai” was honored at the 5th Southeast Asia Public Relations Awards (ASEAN PR Excellence Awards 2025), held in Kuala Lumpur, Malaysia on July 7.
With the campaign “Anh trai vu ngan cong no gai Concert,” YeaH1 Group won the Diamond Award - the highest award for the category of Best Communication Use of Social Media.
With the combination of music , performing arts, modern technology and Vietnamese cultural identity, the concert "Anh trai vu ngan cong gai" not only creates an impression of scale and top artistic quality, comparable to international concerts, but also shows that the production capacity and community connection of Vietnamese producers have reached the regional and world level.
The concert's media campaign was strongly deployed on social networks over the past year with a multi-platform strategy, consistent messaging and strong spreading ability. YeaH1 effectively utilized the power of digital media to connect the community, attracting hundreds of millions of real accesses and interactions, while spreading Vietnamese cultural values to audiences at home and abroad.
According to international experts in the field of communication, the campaign "Anh trai vu ngan cong gai Concert" not only made a name for the brand, but also contributed to writing a story that touched the hearts of many generations of Vietnamese people with humanistic values conveyed through music and historical culture.
A representative of YeaH1 Group said that this award demonstrates the efforts of YeaH1 in particular and Vietnam in general in reshaping the communication standards in the Vietnamese cultural industry. Accordingly, modern communication campaigns will no longer stop at promoting a single entertainment program, but must truly become a bridge to integrate Vietnamese culture into the regional and global flow./.
The ASEAN Public Relations Awards are organised biennially by the ASEAN Public Relations Network (APRN), in collaboration with the Institute of Public Relations Malaysia, World Comm Malaysia and the Global Alliance for Public Relations and Communications Management.
APRN has achieved global recognition as a member of the Global Alliance for Public Relations and Communications Management - an alliance of major PR and communications management associations and organizations in the world, representing 320,000 professionals and scholars worldwide. Therefore, the ASEAN Public Relations Awards is considered one of the most prestigious events in the communications and public relations industry in Southeast Asia, to recognize the outstanding contributions of organizations and individuals in this field.
This year, the award continues to attract ASEAN countries such as Thailand, Indonesia, Singapore, Malaysia, Philippines, Vietnam... to participate and compete. The jury consists of experts, CEOs, and presidents of prestigious public relations institutes from New Zealand, Hong Kong (China), Malaysia, Korea...
Source: https://www.vietnamplus.vn/du-giai-quoc-te-concert-anh-trai-vuot-ngan-chong-gai-thang-lon-post1048503.vnp
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