The project “EU Good Food - Good Life” has officially launched in Vietnam.

On the afternoon of March 17 in Hanoi, the “EU Good Food - Good Life” project was officially launched in Vietnam. This is an innovative three-year campaign, from now until 2027, with the goal of promoting high-quality food products from Europe, including European beef and pork from Poland, along with kiwifruit and canned peaches from Greece to the Vietnamese market.

The initiative is co-funded by the European Union. The programme is coordinated by the Union of Producers and Entrepreneurs in the Meat Industry (UPEMI), and the beneficiary is the Association of Agricultural Cooperatives of Imathia (ASIAC). The campaign highlights the traditional quality, distinctive taste and high standards of European products.

Project “EU Good Food - Good Life”

The three-year innovation campaign, from now until 2027, aims to promote high-quality food products from Europe, including European beef and pork from Poland, along with kiwifruit and canned peaches from Greece, to the Vietnamese market.

The launch ceremony was attended by important representatives from two associations, Mr. Stelios Pantelidis - representative of the Imathias Association (ASIAC) and Mr. Wiesław Różański - representative of the Union of Producers and Entrepreneurs in the Polish Meat Industry (UPEMI). The program also featured a special cooking demonstration by Chef Hoang Van Duong, along with the opportunity to enjoy typical European products.

Ms. Ariadni Sachinoglou - Project Manager of Bringing high quality European food products to Vietnam of Novacert Company spoke at the event.

According to Ms. Ariadni Sachinoglou - Project Manager of Bringing High Quality European Food Products to Vietnam of Novacert Company, European food products are globally renowned for their safety, traceability and authenticity. Currently, to ensure food safety quality, the European Union applies a number of specialized standards and control systems that can be repeated at every stage of production. These standards include requirements on production conditions, hygiene, laboratory controls and monitoring systems for potential hazards.

The "EU Good Food - Good Life" campaign aims to raise awareness of the nutritional value and safety of European agricultural products, while promoting European production standards, including strict regulations on environmental protection and animal welfare.

Source: https://dnvn.com.vn/du-an-eu-good-food-good-life-da-chinh-thuc-khoi-dong-tai-viet-nam-a458763.ht ml