Enterprises promote exploitation of domestic market

Faced with fluctuations in global trade affecting the consumption of goods, the choice of businesses in the province to exploit and promote product consumption in the domestic market has helped maintain stable production and business activities and created a solid "fulcrum" for long-term growth.

Dak Lak Macadamia Company Limited (Buon Ho Ward) is one of the enterprises that is exploiting the domestic market well. Currently, the company supplies the market with an average of 200 tons of cracked macadamia nuts each year, of which local consumption accounts for more than 90%.

Mr. Dang Van Hiep, Director of Macca Dak Lak Company Limited, said that the company identified exploiting the domestic market as one of the key factors to help businesses, especially start-ups, develop sustainably and stably, thereby creating momentum to go further.

Therefore, the company has proactively researched and learned market information to create quality products at reasonable prices, with packaging designs and models suitable to the trends and tastes of domestic consumers.

In addition to retail channels, the company also focuses on trade promotion and expanding sales on online channels (Shopee, TikTok, website, fanpage) to increase brand awareness and enhance product competitiveness in the market.

Dak Lak Macadamia Company Limited (Buon Ho Ward) participates in trade promotion activities to promote and expand product consumption markets.

“After 8 years of development, the company has built a solid and prestigious position in the domestic market. Currently, the company's products are present in 10 major provinces and cities such as Hanoi , Ho Chi Minh City, Da Nang, Quang Ninh, Hai Phong... In 2025, the company aims to grow by 25% compared to the previous year and plans to develop more markets in some European countries,” Mr. Hiep shared.

Similarly, choosing to develop market share in the domestic market has also helped Dried Agricultural Products Processing Joint Stock Company No. 1 (Krong Pac commune) create stable output for products and maintain growth momentum.

According to Mr. Truong Tuan Anh, Director of Dried Agricultural Products Processing Joint Stock Company No. 1, grasping the trend of consumers who are prioritizing the use of products that help supplement nutrition and are good for health, the company has processed high-quality freeze-dried fruit products (with two main products being durian and dried yogurt) to serve the needs of domestic customers.

With advanced drying technology, the product retains the color, delicious and natural flavor of the fruit, so it is very popular with consumers. Up to now, the company has built a distribution network in more than 20 provinces and cities nationwide.

“To maximize the potential of the domestic market, the company is focusing on researching and developing new products to meet the tastes of domestic consumers. At the same time, promoting domestic retail activities through supermarkets, stores and e-commerce platforms to increase access to potential partners and customers,” said Mr. Tuan Anh.

Dried fruit processing activities of Dried Agricultural Products Processing Joint Stock Company No. 1 (Krong Pac commune). Photo: Provided by the enterprise

According to the Department of Industry and Trade, with a population of over 100 million people, the domestic market still has a lot of potential and room for Vietnamese enterprises to develop. In particular, the trend of consumers prioritizing the use of goods produced by domestic enterprises is increasing, especially high-quality products that have been tested and recognized such as OCOP products, typical rural industrial products, etc. This is a great opportunity for enterprises in the province to promote the exploitation of the domestic market to increase revenue, build a reputable brand and develop sustainably.

Deputy Director of the Department of Industry and Trade Nguyen Van Nhiem said that in order to promote domestic consumption, the industry and trade sector has recently created conditions for enterprises and cooperatives to participate in trade promotion programs, trade connections to promote products and seek partners, and expand consumption markets. At the same time, it has supported the improvement of skills, capacity and application of digital transformation in management, production and processing to improve product quality, diversify designs, and improve services to better meet market demand.

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Source: https://baodaklak.vn/kinh-te/202507/doanh-nghiep-day-manh-khai-thac-thi-truong-noi-dia-0c9154a/