The seafood industry aims to effectively exploit the domestic market.

Vietnamese seafood products are widely consumed around the world, the market covers 5 continents with more than 170 countries, but it is difficult to compete right at home.

Booth introducing seafood products serving the domestic market of Vinh Long province.

Therefore, effectively exploiting the domestic market with more than 100 million people has become a sustainable development strategy for seafood businesses, especially in the context of many fluctuations in global trade.

Many Vietnamese seafood enterprises are striving to conquer the "home market" through many distribution channels. General Director of Seaspimex Vietnam Seafood Specialty Joint Stock Company Nguyen Kim Hau said that the enterprise is persistently conquering the domestic market, because the profit margin is more attractive than the export market, the cash flow is recovered quickly and there is still a lot of room for development. Currently, the company is producing many products suitable for the income and consumer tastes of Vietnamese people, aiming to balance the ratio of domestic and export revenue.

Vice President of the Vietnam Association of Seafood Exporters and Producers (VASEP) Huynh Minh Tuong also said that the domestic market is increasingly asserting its strategic role in the development goals of enterprises. Exploiting the domestic market is not only a temporary solution, but also an important development direction, helping to reduce dependence on exports, enhance competitiveness, and bring long-term value to both enterprises and consumers.

The domestic market is increasingly asserting its strategic role in the development goals of enterprises. Exploiting the domestic market is not only a temporary solution, but also an important development direction, helping to reduce dependence on exports, enhance competitiveness, and bring long-term value to both enterprises and consumers.

Vice President of Vietnam Association of Seafood Exporters and Producers (VASEP) Huynh Minh Tuong

In the context of people's economic life being increasingly improved, the demand for consuming quality, safe and traceable seafood products is increasing. This is an opportunity for businesses with strengths and experience to serve high-end export markets, targeting domestic consumers with products that meet international standards.

However, in reality, many reputable seafood exporting enterprises are having difficulty competing in their “home market”. One of the reasons is that the seafood market lacks transparency in terms of quality. Many products manufactured with modern technology, meeting international certifications, cannot compete in price with products from factories with low investment capital, using second-rate raw materials. Furthermore, the foreign-oriented mentality, believing that imported products are better, is also an obstacle to the efforts of the Vietnamese seafood industry to exploit the domestic market.

According to economic experts, once the importance of the domestic market has been identified, not just as a “shelter” when global trade is unstable, businesses need to change their mindset to consider this as a place to consume surplus export products. To conquer domestic consumers, businesses need to focus resources on building a sustainable development strategy from product research, packaging design, advertising, to establishing a suitable distribution network.

General Director of Minh Phu Seafood Corporation Le Van Quang shared that to create a difference, the company has invested in higher-end product lines such as ecological shrimp or using offshore seawater to raise shrimp using new technology, with high investment costs and high prices, but the quality is commensurate. Seaspimex Vietnam Seafood Specialty Joint Stock Company also said that the company is actively diversifying its products to participate in traditional markets such as markets and grocery stores with the desire that consumers can enjoy high-end dishes made from domestic ingredients.

The Government has directed the Ministry of Construction to develop a project to stimulate the domestic market, focusing on increasing the proportion of Vietnamese goods, including seafood, in distribution and retail systems. To do this, the Ministry of Industry and Trade is actively coordinating with relevant units, connecting production and markets, and supporting links in the industry chain. Taking advantage of the market of hundreds of millions of people and winning right on the "home field" is the long-term strategic direction of the Vietnamese seafood industry in the coming time.

Director of Domestic Market Management and Development Department Tran Huu Linh (Ministry of Industry and Trade)

Director of the Department of Domestic Market Management and Development Tran Huu Linh (Ministry of Industry and Trade) said that the Government has directed the Ministry of Construction to develop a project to stimulate the domestic market, focusing on increasing the proportion of Vietnamese goods, including seafood, in distribution and retail systems. To do this, the Ministry of Industry and Trade is actively coordinating with relevant units, connecting production and markets, and supporting links in the industry chain. Exploiting the advantages of the market of hundreds of millions of people, winning right on the "home field", that is the long-term strategic direction of the Vietnamese seafood industry in the coming time.

nhandan.vn

Source: https://baolaocai.vn/nganh-thuy-san-huong-toi-khai-thac-hieu-qua-thi-truong-trong-nuoc-post879421.html