Accumulated in the first 6 months of 2025, Vietnam temporarily surpassed Norway, becoming the 3rd largest seafood supplier in the Singapore market for the first time - Illustrative photo
According to information from the Vietnam Trade Office in Singapore, statistics from the Singapore Enterprise Management Authority show that in the first 6 months of 2025, the total value of seafood imports from the world to Singapore reached nearly 559.5 million SGD, a slight increase of 2.4% over the same period in 2024.
Regarding the demand for major seafood products, the Singapore market continues to show relatively even demand for four groups: fresh/chilled fish excluding fish fillets and fish meat; frozen fish excluding fish fillets and fish meat; chilled/frozen fish fillets and fish meat; and unprocessed/processed crustaceans with the import value of each group reaching over SGD 110 million in the first 6 months of 2025 (equivalent to about SGD 18 million/month).
Regarding partners, in the first 6 months of 2025, Malaysia and Indonesia are currently the largest and second largest seafood suppliers to the Singapore market with import values currently reaching SGD 75.2 million and SGD 63.2 million, respectively, accounting for 13.4% and 11.3% of the total seafood import market share in this market. For seafood from Malaysia and Indonesia, Singapore currently focuses on importing two main groups: processed/unprocessed crustaceans and fresh/chilled fish excluding fish fillets and fish meat.
In the first 6 months of 2025, Vietnam temporarily surpassed Norway, becoming the third largest seafood supplier in the Singapore market for the first time with an import value of 57.2 million SGD, accounting for 10.2% of the market share with 2 main groups: fish fillets and chilled/frozen fish meat and processed/unprocessed crustaceans.
Although temporarily behind Vietnam, Norway is still one of the main seafood suppliers to Singapore, continuing to lead the group of fresh/chilled fish excluding fish fillets and fish meat with 43.2% of Singapore's import market share for this group.
According to statistics from the Singapore Enterprise Authority, in the first 6 months of 2025, the overall value of seafood imports from Vietnam to Singapore reached 57.2 million SGD, an increase of 10.8% over the same period in 2024, accounting for 10.2% of the total market share of imported seafood in this market.
Currently, fish fillets and chilled/frozen fish meat are the group with the highest import value among Vietnamese seafood groups in the Singapore market, in the first 6 months of 2025, reaching 29 million SGD, an increase of 2.1% over the same period in 2024, accounting for 29.6% of the market share. This is also the imported seafood group in which products from Vietnam are maintaining a dominant position in the Singapore market.
In the first 6 months of 2025, apart from fish fillets and chilled/frozen fish meat, Vietnam currently has only two other groups with significant import value into the Singapore market, namely processed/unprocessed crustaceans and processed/unprocessed molluscs, reaching SGD 12.5 million and SGD 7.1 million, respectively, accounting for 9.4% and 12.4% of the market share. With modest import value into Singapore and room for growth, these two groups are also recording positive growth (13.3% and 172.1%) in the first 6 months of 2025.
According to Mr. Cao Xuan Thang, Vietnam Trade Counselor in Singapore, in the coming time, with the scale of the imported seafood market in Singapore maintained stable, Vietnam will likely continue to maintain a high market share for the group of fish fillets and chilled/frozen fish meat. However, for other groups, especially the two groups of processed/unprocessed crustaceans and processed/unprocessed molluscs, in addition to competition from seafood originating from Malaysia and Indonesia, Vietnamese seafood will also have to continue to compete with seafood from a number of countries such as China, Japan and India.
To continue to maintain market share in Singapore, Vietnamese enterprises need to continue to comply with requirements on product quality, packaging design, and technological innovation to stabilize output, reduce product costs, increase product presence in the area, and promote corporate and product brands, thereby contributing to increasing competitiveness in the international market.
Anh Tho
Source: https://baochinhphu.vn/viet-nam-lan-dau-tien-dung-trong-top-3-doi-tac-xuat-khau-thuy-san-vao-singapore-10225072510230928.htm
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