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Da Nang attracts tourists in the summer

In addition to the advantages of beautiful beaches, modern infrastructure, and unique tourism products, this summer, the city organizes a series of international events, along with many attractive festivals, attracting a large number of domestic and foreign tourists.

Báo Đà NẵngBáo Đà Nẵng29/06/2025

Da Nang beach has many attractive recreational activities that attract locals and tourists. Photo: NGOC HA
Da Nang beach has many attractive recreational activities that attract locals and tourists. Photo: NGOC HA

These days, beaches along Vo Nguyen Giap Street (Son Tra District) such as My Khe, Pham Van Dong, Man Thai... are packed with tourists. According to records, at My Khe Beach, one of the beaches voted "most beautiful on the planet", from around 4 p.m. onwards, more and more people started to flock to it. In particular, during the Enjoy Da Nang 2025 festival (lasting from June 19 to 23), Da Nang beach was packed with people at night. Many tourists expressed their excitement when traveling to Da Nang.

Mr. Dang Hai Duy (a tourist from Ho Chi Minh City) shared that he came to Da Nang to enjoy the International Fireworks Festival and visit other famous tourist destinations, including the most beautiful beach on the planet. The sea here is beautiful, the water is clear and the atmosphere is bustling and cheerful. This occasion also takes place many attractive activities such as: artistic kite flying, check-in points, cuisine ... "I find Da Nang quite vibrant and attractive. Hopefully I will have the opportunity to return to Da Nang on the next occasions", Mr. Duy said.

Currently, hotels in Da Nang have achieved quite high room occupancy rates. Mr. Danny Chi Ho Tse, General Director of Operations of Wyndham Danang Golden Bay Hotel, said that this summer, especially during the nights of the Da Nang International Fireworks Festival - DIFF 2025, the average room occupancy rate at the hotel is about 89%, and on weekend nights with fireworks performances, the room occupancy rate increases compared to the average. “DIFF is not only an entertainment event, but also a magnet attracting a large number of tourists to Da Nang.

With the special time of organizing on weekends, the festival creates ideal conditions for tourists to combine short vacations with family and friends, thereby boosting room occupancy, accommodation revenue and accompanying services at hotels. For the city's tourism industry in general, DIFF contributes to building the image of Da Nang as a leading event destination in the region, helping to extend the summer tourist season; at the same time, activating commercial, culinary and entertainment activities throughout the city. This is a great opportunity for businesses in the industry to improve service quality, innovate experiences and promote their brands to a large number of domestic and international tourists", Mr. Danny Chi Ho Tse shared.

The number of customers of travel agencies also recorded many positive signals. Mr. Nguyen Ngoc Thien, Deputy General Director of Hai Van Cat International Travel Joint Stock Company, acknowledged that the number of customers booking tours and services through the company has grown significantly, estimated to increase by about 25-30% compared to the same period last year. In particular, there is a diversity in customer groups, not only domestic tourists from all provinces and cities but also a large number of international tourists, especially from traditional markets such as Korea, China, Japan and Southeast Asian countries.

Tour packages combining fireworks viewing and visiting famous destinations in Da Nang and surrounding areas such as Hoi An, Ba Na Hills, Cu Lao Cham, etc. are warmly welcomed by tourists. The number of hotel rooms in central and coastal areas is very high during fireworks nights, showing a sharp increase in demand for accommodation and accompanying services.

Airlines must increase flights and open new routes to serve the needs of tourists coming to Da Nang. A representative of Vietnam Airlines said that in Da Nang alone, during the peak summer season, the airline plans to operate nearly 1.6 million seats on domestic routes to and from Da Nang such as Hanoi, Ho Chi Minh City, Nha Trang, Hai Phong, Can Tho, and Buon Ma Thuot. For the main routes from Hanoi and Ho Chi Minh City to meet customer demand, Vietnam Airlines operates the highest frequency of 32 flights/day for the Hanoi - Da Nang route and 21 flights/day for the Ho Chi Minh City - Da Nang route.

At the same time, Vietnam Airlines also focuses on exploiting international routes, with 18 weekly flights to and from Da Nang from Tokyo, Seoul and Bangkok, and from July 1, there will be 4 more flights to Osaka to meet the travel and business needs of passengers.

According to the Department of Culture, Sports and Tourism, in addition to the Enjoy Da Nang 2025 festival, this summer the city will be even more exciting with a series of large-scale activities such as: Da Nang International Fireworks Festival 2025; DANAFF III Asian Film Festival; Vietnam - UK Football Festival 2025 - "Legendary Red"; Da Nang Vietnamese Goods Fair 2025 - Honoring OCOP products; "Summer Fun with Sprite" program, Vietnam - Japan festival; VnExpress Marathon Da Nang 2025, Vietnam - Korea festival.

Connecting activities also take place regularly and continuously at tourist destinations in the area. “The service and tourism sector continues to develop strongly with many new, unique and vibrant activities, festivals and tourism products in the locality, notably the successful organization of a series of events to celebrate the 50th anniversary of the liberation of Da Nang city; the successful opening of the Da Nang International Fireworks Festival 2025; and tourism stimulus activities have achieved many positive results. In the first 6 months of 2025, the total number of guests served by accommodation establishments is estimated at 5.792 million, an increase of 17.1% over the same period in 2024. Total retail sales of goods and service revenue in the first 6 months of the year is estimated at VND 79,149 billion, an increase of 24.53% over the same period last year,” said Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism.

HA THU

Source: https://baodanang.vn/du-lich-da-nang/202506/da-nang-hut-khach-mua-he-4010906/


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