The objective of the Plan is to focus on leading, directing, deploying, and effectively organizing the implementation of the Prime Minister's Official Dispatch No. 34/CD-TTg; promoting the combined strength of all levels, sectors, organizations, businesses and communities to accelerate the development of tourism in Binh Duong province in a comprehensive and sustainable manner in the coming time, ensuring the implementation of a double-digit economic growth rate in the province.
Tour group to Dai Nam Tourist Area
Proactively deploy tasks and solutions in accordance with the spirit of Official Dispatch No. 34/CD-TTg of the Prime Minister to raise awareness and sense of responsibility of cadres, party members, people and businesses, and gradually develop the tourism industry of Binh Duong province to become an important economic sector of the province.
Step by step, build and develop Binh Duong tourism to become a creative tourism destination, smart and modern events of the Southeast region associated with the brand "Experience and feel" to soon make Binh Duong tourism an important economic sector.
By 2025, Binh Duong tourism industry strives to welcome and serve 3.5 million visitors (including 3.1 million domestic visitors and 370,000 international visitors); revenue reaches VND 2,500 billion (up 14% compared to 2024).
The plan sets out four key tasks: Promoting tourism promotion, proactively implementing the Tourism Development Stimulus Program; Diversifying and improving the quality of tourism products and services; Accelerating digital transformation and green transformation in tourism development; and Managing tourist destinations.
In particular, Binh Duong province focuses on proactively innovating methods and content, enhancing the application of modern technology, ensuring unified, professional and effective implementation of tourism promotion activities domestically and internationally; building the tourism brand of Binh Duong province associated with the image of an attractive, safe and friendly destination. Combining the use of State resources and effectively mobilizing the participation of the whole society in tourism promotion activities.
Promote the role of media, create breakthroughs in domestic market promotion activities, combined with raising awareness of the role and position of the tourism industry. Focus on promoting tourism products through 4.0 technology, at the same time, standardizing tourism promotion information... promoting digital transformation in tourism product promotion. Building a digital database for promotion.
Improve the effectiveness of linking the development and implementation of tourism stimulus programs associated with specific product, service and business packages, ensuring increased attraction of international and domestic tourists.
Phuong Nam Tourist Area in Vinh Phu Ward, Thuan An City
Strengthening links and connections between provinces in the Southeast region, especially Ho Chi Minh City and neighboring provinces, creating favorable conditions for tourists to access the province's tourist destinations.
With the mission of diversifying and improving the quality of tourism products and services, Binh Duong province aims to attract economic sectors to participate in investing in developing the system of technical infrastructure for tourism services. Focusing on selecting and inviting strategic investors to invest in projects of planned tourist areas and destinations in the province.
Develop key tourism products and services such as: conference and exhibition tourism (MICE); creative tourism; sports tourism; eco-resort tourism, cultural and festival tourism, visiting traditional craft villages, etc.; host conferences and seminars. Organize unique cultural, artistic and tourism events associated with the entertainment industry to create highlights to attract and appeal to a large number of domestic and foreign tourists.
Strengthening linkages to effectively promote the strengths, distinct advantages, and outstanding features of each locality in developing specific tourism products, connecting products with the market, focusing on increasing the brand value of tourism products. Promoting the development of tourism services and consumption associated with cultural and industrial products in which Binh Duong province has strengths.
Develop green tourism according to the principles of sustainable development, focusing on preserving and protecting resources and the environment. Develop quality, diverse, unique tourism products with added value and enhancing the experience for tourists. Focus on developing accommodation facilities, entertainment facilities, shopping facilities, high-end, large-scale complex resorts in the tourism development driving areas to create brands and destinations for the tourism industry; invest in road and waterway infrastructure (inland waterways) connecting tourist areas, destinations and areas with potential for tourism development.
Support and encourage tourism service businesses in the province to provide on-site training to improve the quality of human resources.
Along with that, promote the application of digital technology, green and clean technology in tourism business; develop smart tourism. Develop smart tourism ecosystem; apply digital technology to connect to support and enhance customer experience.
Encourage investors and businesses to invest in responsible tourism in the direction of green and sustainable investment, creating green tourism products and services to promote the trend of green tourism consumption.
Develop diverse types of tourism in the direction of green growth such as eco-tourism, agricultural tourism, community tourism, discovery tourism, experience tourism, resort tourism and health care.
Widely apply payment technology in tourism services towards minimizing cash payments; guide and encourage tourists to use electronic payment methods on smart devices.
The Provincial People's Committee assigns relevant departments, branches, localities and units to report the results of implementing this Plan to the Department of Culture, Sports and Tourism before November 20, 2025 for synthesis and reporting to the Ministry of Culture, Sports and Tourism and the Provincial People's Committee before November 31, 2025.
Source: https://bvhttdl.gov.vn/binh-duong-dua-nganh-du-lich-tinh-phat-trien-tung-buoc-tro-thanh-nganh-kinh-te-quan-trong-20250630114247386.htm
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