This is not only a contest but also an opportunity for every Vietnamese citizen to continue writing the glorious story of the nation in the language of the digital age. Through the use of digital media platforms and artificial intelligence (AI) applications, the contest will contribute to strongly spreading Vietnamese cultural and spiritual values to the domestic and international communities.
Delegates press the button to launch the "Identity" Contest. Photo: Hong Hanh.
Content and format of the Contest is designed with two main parts to ensure diversity and attractiveness:
- Vodcast “Identity Dialogue”: This is a creative competition, encouraging contestants to produce short videos (vodcasts) to share experiences, stories, and unique perspectives on topics related to Vietnamese cultural identity. The organizers expect this to be a multi-dimensional forum, where traditional values are connected with contemporary culture.
- “Understanding Identity” test: This part of the test will focus on knowledge about Vietnamese history, culture, arts, tourism and people. The questions will also mention the outstanding achievements of the Cultural Industry over the past 80 years, helping participants consolidate and expand their knowledge.
Participants, the contest is open to all Vietnamese citizens and foreigners living, studying and working in Vietnam, without age, gender or occupation restrictions. Time to receive Vodcast works: From August 15, 2025 to August 25, 2025. Voting for Vodcast and Knowledge Contest: From August 28, 2025 to September 6, 2025. Contest location: Online on the official website www.bansac.vn
The total prize value is 100,000,000 VND, excluding gifts, exhibits and many other attractive prizes.
Mr. Chu Tien Dat, Chairman of the Board of Members of Multimedia Communications Corporation (VTC) spoke at the press conference.
Speaking at the contest, Mr. Chu Tien Dat, Chairman of the Board of Members of the Multimedia Communications Corporation (VTC), said that the core message of the contest is to let Vietnamese cultural identity spread strongly in the digital environment. People often say that young people do not think about tradition or culture, and find it difficult to spread on digital platforms, but now it will prove the opposite. That is, young people will be the ones to inspire, the ones to absorb culture and spread the spirit of Vietnamese culture, preserve Vietnamese cultural identity in the digital environment and protect our cultural sovereignty , national sovereignty and ethnic sovereignty in the digital environment.
"We want everyone to join hands to become a part of the process of spreading culture, turning each audience into an ambassador for the beauty of Vietnamese culture, of Vietnamese cultural identity and the "Identity" contest will not stop at just one contest. This will be a strong start, a testament to the fact that Vietnamese culture is not only eternal but also stronger than ever in the digital age in the nation's growing province," Mr. Chu Tien Dat emphasized.
Mr. Nguyen Huu Ngoc, Deputy Chief of Office of the Ministry of Culture, Sports and Tourism shared at the press conference.
Also at the press conference, Mr. Nguyen Huu Ngoc, Deputy Chief of Office of the Ministry of Culture, Sports and Tourism, shared that the special feature of the identity contest is the way of calculating points based on community interaction, views, likes, comments and shares. The more influential a work is, the more people it attracts to learn and interact, the more likely it is to win.
"The contest will not look for traditional footage but expect new perspectives. Inspirational stories, youthful and attractive expressions, about the traditions of the culture, sports and tourism industry," said Mr. Nguyen Huu Ngoc.
The "Identity" contest is expected to become a powerful media highlight, arousing interest and learning about national culture on digital platforms. By applying artificial intelligence, the Organizing Committee hopes to bring a modern, fair and objective cultural playground.
Source: https://vov2.vov.vn/van-hoa-giai-tri/bo-van-hoa-the-thao-va-du-lich-phat-dong-cuoc-thi-ban-sac-54504.vov2
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