46% of users prioritize orders with low or free shipping fees

Lazada and Shopee simultaneously implemented a free shipping policy across the entire platform in the context of the increasingly fierce e-commerce race in Vietnam.

Lazada and Shopee implement free shipping policy. Photo: Minh Tung

E-commerce platform Lazada recently announced that it will launch an unlimited free shipping promotion for shoppers nationwide from July 2.

Accordingly, all standard orders with a total weight of less than 15 kg from sellers in the LazMall system will automatically apply the discount and will not require buyers to collect or enter a discount code.

Previously, the e-commerce platform Shopee also launched the program "0 VND shipping fee for all orders" on the entire platform from July 1. With this program, Vietnamese consumers can access products (under 15 kg) on ​​Shopee without worrying about shipping fees.

Lazada and Shopee simultaneously launched free shipping policies across the entire platform, taking place in a context where Vietnamese consumers have become increasingly familiar with online shopping. This shift has made factors such as zero-cost shipping no longer considered special offers, but gradually become a service standard expected by users.

A survey conducted by TGM Research on the e-commerce market in Vietnam shows that the shipping factor is playing an increasingly important role in consumer shopping behavior. Specifically, up to 46% of users prioritize orders with low or free shipping fees, even higher than the rate of interest in product price (45%).

We Are Social's Digital Marketing 2024 report also shows that when faced with a choice between two types of offers, consumers tend to lean more towards free shipping.

Specifically, 44.7% of users chose free shipping as their favorite offer, while only 33.4% prioritized product discount codes. This shows that even when the price of goods does not change, free shipping still brings a feeling of greater benefit in the buyer's psychology.

The researchers point to three reasons behind this trend. First, free shipping makes the product seem “worth the money” to customers, as if they are getting an extra value without having to pay extra.

Second, free shipping simplifies shopping behavior, eliminating the need to search and apply discount codes, which often interrupt the experience.

Finally, for low-value products, shipping costs make up a large proportion of the total cost, so free shipping becomes even more attractive, especially when it doesn't come with complicated conditions.

Source: https://hanoimoi.vn/46-nguoi-dung-uu-tien-don-hang-co-phi-giao-hang-re-hoac-mien-phi-707500.html