According to the Tourism Information Center (Vietnam National Administration of Tourism), in July 2025, the number of international visitors to Vietnam reached 1.56 million, an increase of 6.8% over the same period last year.

This increase is remarkable, especially in the context that July is still the low season for international tourism. In particular, visitors to European markets grew strongly, up to 38%.

This is a very positive signal showing the effectiveness of the open visa policy and promotional activities of the Vietnam National Administration of Tourism and the Ministry of Culture, Sports and Tourism in recent times in 6 European countries (France, Italy, Switzerland, Poland, Czech Republic and Germany).

In the first 7 months, Vietnam welcomed more than 12.2 million international visitors, an increase of 22.5% compared to the same period in 2024. This figure is nearly equal to the 12.6 million of the whole year 2023 - when the tourism industry began to recover after the pandemic.

In terms of market size, China continues to be the largest market sending visitors to Vietnam with 3.1 million arrivals (accounting for 25.5%). Coming in second are South Korean visitors with 2.5 million arrivals (accounting for 20.7%).

The next markets are Taiwan (China) with 737,000 arrivals, the US with 522,000 arrivals and Japan with 380,000 arrivals. In addition, the 10 largest markets for Vietnamese tourism also include Cambodia, India, Australia, Russia and Malaysia.

In particular, the Russian market rose to lead the European region and ranked 9th in the top 10 markets sending customers.

In July, most markets recorded growth, with Asia up 22.4%, driven by major markets in Northeast Asia: China (+45.7%), Japan (+18.2%). However, the major market of Korea decreased slightly by 2.5%.

Notably, European markets continued to grow well, especially the Russian market with an increase of 156.6%, the UK increased by 22.2%, France increased by 23.1%, Italy increased by 25.9%, Norway increased by 21.1%...

The number of visitors from the Polish and Swiss markets increased by 44.8% and 15.8% respectively compared to the same period in 2024 thanks to the short-term visa exemption policy under the 2025 tourism development stimulus program.

This impressive recovery momentum is the basis for Vietnam to strive to achieve the target of 25 million international visitors in 2025, according to Resolution 226/NQ-CP issued on August 5.

Accordingly, the Government requested the Ministry of Culture, Sports and Tourism and localities to promote tourism, develop diverse and high-quality tourism products, effectively exploit international and domestic tourist seasons; strive to reach at least 25 million international tourists and 150 million domestic tourists for the whole year.

The tourism industry and localities need to strengthen inspection and management of the market, prices of accommodation services, food and beverage services, food hygiene and safety, especially in key tourist areas; strengthen links in tourism development, combine tourism with consumption of OCOP products and regional specialties.

In addition, the Ministry of Public Security and the Ministry of Foreign Affairs, according to their assigned functions and tasks, shall preside over and coordinate with the Ministry of Culture, Sports and Tourism to develop a convenient and flexible visa policy for tourists and improve visa approval procedures for tourists entering Vietnam.

Source: https://vietnamnet.vn/viet-nam-don-ky-luc-hon-12-trieu-luot-khach-quoc-te-bang-ca-nam-2023-2429356.html