VBI mascot Vibie is everywhere, spreading insurance services anytime, anywhere

(Dan Tri) - VietinBank Insurance (VBI) has just launched its brand representative (mascot) Vibie with a series of vibrant and creative events, demonstrating a youthful and dynamic brand image, conveying the spirit of always being ready to accompany customers anytime, anywhere.

Journey "Vibie goes everywhere"

After the first images were released on the fanpage of VietinBank Insurance - VBI, the mascot character Vibie was immediately widely covered, from digital space to real life.

The photo series "Vibie goes everywhere" with vivid images of mascot Vibie at famous landmarks across the three regions of the country.

In the frames, Vibie not only appears but also interacts with very human gestures and actions such as riding a motorbike on the Dragon Bridge in Da Nang, proudly waving the Vietnamese flag in front of the Independence Palace, or laughing while sitting at a tea shop and chatting on a street corner in Hanoi . The photo series seems to represent the brand's message: "Wherever you are on the S-shaped map, as long as you need it, Vibie will be there."

In addition, from June 23 to July 13, VBI also launched the minigame "Express your emotions - Vibie gives gifts" on the VietinBank Insurance - VBI fanpage, encouraging users to interact and spread positive and interesting emotions with mascot Vibie.

With the exclusive TikTok effect “Vibie Expression”, players can freely create videos with their own personal colors, record funny, cute, unique moments and share them on TikTok to receive attractive gifts such as Fujifilm cameras, Shira power banks, and Onion Tripods.

See more about how to enter the contest here.

Vibie held launch events at shopping malls.

From virtual space, Vibie stepped into real life with her debut at major shopping malls in Hanoi and Ho Chi Minh City. With her cute appearance and friendly gestures, Vibie created a lively atmosphere, attracting many visitors and shoppers to the shopping mall. Vibie also brought many gifts and interesting interactive activities such as lucky spin mini games and photo challenges with Vibie.

Vibie poses with colleagues at VBI.

Not only is the companion of customers, mascot Vibie also plays the role of a cute colleague, always bringing positive energy to everyone around. With that meaning, Vibie has traveled to visit VBI offices nationwide to send greetings and give meaningful gifts to the staff working there.

Vibie, a living symbol of corporate commitment

According to a representative of VietinBank Insurance, Vibie's presence everywhere is a symbol of the commitment to protect and accompany customers anytime, anywhere that VietinBank Insurance - VBI has been striving to bring to customers. VBI understands that customer peace of mind comes not only from product quality, but also from timely support and easy access.

From that understanding, VBI has continuously improved its services to make them more convenient for users, typically developing a digital insurance ecosystem on a variety of mobile applications, websites, online shopping platforms, etc. to help customers make purchase requests - look up product information, and request compensation anytime, anywhere. In addition, the company has also expanded its network of branches and partners across provinces and cities to support customers in accessing services quickly and effectively.

The launch of mascot Vibie is one of the strategic activities of VietinBank Insurance to change the way insurance information is conveyed to customers in a more familiar and understandable way, contributing to changing users' prejudices about insurance, so that insurance can increasingly play the role of a financial fulcrum, protecting individuals and organizations from risks.

Source: https://dantri.com.vn/kinh-doanh/vbi-phu-song-mascot-vibie-lan-toa-dich-vu-bao-hiem-moi-luc-moi-noi-20250627142401666.htm