MB Bank continues to maintain its position as a billion-dollar brand

DNVN - Military Commercial Joint Stock Bank (MB) continues to maintain its position as the Top 2 most favorite banking brand, entering the Top 50 leading brands in Vietnam in 2025. This is not only an impressive number but also a clear demonstration of the comprehensive digital transformation journey and customer-centric strategy of the Big 5 bank.

Innovative thinking helps MB continuously develop products and services to meet customer needs.

According to a survey of more than 10,000 Southeast Asian consumers conducted by Campaign Asia in collaboration with Pureprofile, the Top 50 Leading Brands of Vietnam 2025 ranking honored the most prominent names in many fields, from fast-moving consumer goods, technology, finance to digital services.

In this list, besides the global "giants", Vietnamese brands are also present in high positions, showing a positive trend: Vietnamese brands are increasingly stronger in improving customer experience and affirming their position, competing equally with multinational corporations.

In particular, in the banking sector, MB is in the Top 2 highest ranking in Vietnam in 2025, continuing to maintain its position as a billion-dollar brand. Along with names such as Vietcombank , Viettel,... Campaign Asia emphasized that MB has become an important pillar in the digital financial ecosystem of Vietnamese people.

With the orientation of becoming a "comprehensive digital bank", MB invests heavily in both human resources and technology, creating a diverse ecosystem that covers all customer needs.

MB's success comes from constantly innovating and creating superior financial products and services, suitable for each customer segment, anticipating market changes. These include products such as Corporate Salary Payment, Capital Provision and mSeller Sales Management App for business households, MB Priority Land, as well as card lines with great incentives such as MB Visa Hi Biz, MB Mastercard Platinum,...

MB also continuously updates security technologies, warns of fake and fraudulent accounts, detects risks of taking control of spy apps, providing users with a smooth and safe financial experience. Thanks to that, the MBBank App continuously maintains its position as the Top 1 free financial app on the App Store, with more than 33 million users.

With a brand value of nearly 1.6 billion USD (according to Brand Finance's report in 2025), and the trust and love of Vietnamese users, MB affirms its position as a bank in the Big 5 group, continuing to rise to the group of leading corporations in the region.

Nguyen An

Source: https://doanhnghiepvn.vn/doanh-nhan/ngan-hang-mb-tiep-tuc-giu-vung-vi-the-thuong-hieu-gia-tri-ty-usd/20250812064426894