The culture of these 3 provinces and cities in the Southeast region, although not too different, each place has created its own distinct identity. A new urban area has been formed in terms of administration and people's hearts, and the heritage foundation has also begun to change to join the rhythm of a new megacity. The ancient Southern pottery craft - Lai Thieu pottery, famous in Binh Duong , has become a part of the heritage of the new Ho Chi Minh City urban area, the homeland tells a story that has been marked for hundreds of years with its bustle, blending into the flow of contemporary modern trends.
Lai Thieu pottery has been around for over 150 years and is famous for its household ceramic products and daily necessities. Lai Thieu pottery patterns are also elegant enough, requiring the painters to be skilled artisans, but the lines and colors are still familiar, popular and a bit rustic like a country girl.
For a long time, the charm of the countryside created by the homeland gradually faded away, when consumer tastes changed, the market competed fiercely with imported products with sharp appearances. In the cycle of changes, Lai Thieu ceramic products seemed to retreat to a small corner, a group of old customers was gradually disappearing... When nostalgia became a concern of the present, people sought and kept the heritage values to create their own identity, their own difference in the global cultural environment. Lai Thieu ceramic products returned with the original rusticity, practicality and durability, hometown products began to step onto e-commerce platforms, with a methodical customer marketing plan built on social networking sites.
Changing to suit consumer tastes is a matter of course in business, but the value of creations from the homeland remains the same. The pottery profession treasures the elements of earth, water, wind, fire and sunlight, which are also very important. There are days when the craftsmen have to give up, because the weather is overcast and there is no sun, and the pottery is not yet dry, so they cannot paint.
There were years when the yellow apricot trees had already shed their leaves, and the craftsmen were busy packing up the last batches of pottery to deliver to customers, but when it rained a few times, everyone was sad and restless. For the pottery profession, sunshine is a gift from heaven, if the batch of goods was finished and it rained all day, the transportation process would be sad, and the painters would have to stay home or go to the workshop to do other odd jobs.
No one can tie down the sun for a hundred years, but a positive change for the traditional craft village is like a sunny day returning to warm up the homeland, continuing the journey of ceramics of the old season. A sunny day is like a new beginning, so that the past journey, although sometimes faltering, will be another starting point, the long story of the future is not certain, but the sunny day comes to our homeland, why not sow some hope. The cup, the plate made of old Southern ceramic, begins the heritage journey of the new urban supermarket, a hundred-year story continues with the underground streams of construction and growth in the new era.
Source: https://www.sggp.org.vn/nang-len-dat-que-minh-post798593.html
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