Typical 4-star OCOP products of Ia Grai district include: Nhat Minh Anh bird's nest (bird's nest, raw bird's nest, baby bird's nest, dry de-feathered bird's nest...) of Tran Quang Dao business household (Ia Hrung commune); instant coffee line of BaKa Company Limited (Gia Lang Black coffee, Gia Lang filter bag coffee...).
These products not only meet quality standards but are also highly appreciated for their design, packaging and market expansion potential.
In addition, dozens of 3-star standard products also create their own mark, imbued with local cultural identity such as: Nhung Nguyen cereal powder, Hoang Gia durian, Nguyen Thiem bamboo shoots, A Mi Tiep rice, O'roya avocado oil, Xgreen seedless red grapes...
Mr. Tran Quang Dao said: Ia Grai land has humidity, temperature, ecosystem and forest cover suitable for the habits of swiftlets. In 2022, he will focus on building a sustainable swiftlet ecosystem, proactively from the stage of attracting swiftlets to harvesting, processing and consumption. At the same time, he will build the Nhat Minh Anh bird's nest product line according to OCOP criteria.
Thanks to the mild climate and fresh air, swiftlets in Ia Hrung commune grow well, producing large nests with few feathers, long fibers and high nutritional content, not inferior to nests in the South Central region.
From the natural bird's nest farming process, Mr. Dao continues to invest in equipment for processing, drying, packaging and quality management according to HACCP standards. Products under the Nhat Minh Anh brand currently include: raw bird's nest, refined bird's nest, ready-to-cook bird's nest in jars, and dry plucked bird's nest. Of which, dry plucked bird's nest is the highest quality product line, selected from beautiful bird's nests, keeping the original shape of the nest, 100% bird's nest fiber ratio, not molded.
“Currently, we have 4 products certified with 4-star OCOP including: bird’s nest, raw bird’s nest, dry de-feathered bird’s nest and baby bird’s nest. In addition, we also have 2 more products with 3-star: ready-to-eat bird’s nest for children and ready-to-eat fresh bird’s nest.
We are also connecting with other bird nest farming households in the region to build a chain of clean bird nest production and processing, contributing to shaping the bird nest farming profession in Ia Grai district to become a high-value agricultural industry , serving export" - Mr. Dao said.
Recently, a set of 3 coffee products of BaKa Company Limited (Ia Yok commune) were recognized as 4-star OCOP including: pure instant coffee Den Gia Lang, instant coffee - pure coffee essence and Gia Lang filter bag coffee.
In addition, these 3 products also received the certificate of typical rural industrial products in the Central Highlands region in 2024. With the advantage of clean coffee raw material area combined with modern production process, BaKa products are gradually affirming the brand of specialty coffee.
According to Mr. Phan Ba Kien - Director of BaKa Company Limited: To produce this convenient pure coffee line, the Company has invested in an automatic roasting and grinding system, coffee essence extraction machine and vacuum concentration technology. The important thing is to preserve the original flavor of border coffee, while meeting the needs of consumers.
“The recognition of OCOP products has helped us expand our distribution network, especially accessing modern distribution channels and e-commerce such as Shopee, Lazada, and Tiki. This is the motivation for us to continue to strive, improve quality, and develop many new product lines,” Mr. Kien shared.
Speaking to reporters, Mr. Phan Dinh Tham - Head of the District's Department of Agriculture and Environment - said: The products are highly appreciated not only for their quality, tradition and locality, but also for their improvements in design, packaging, traceability and commercialization capabilities.
To support OCOP entities, the district has organized intensive training courses for officials and entities on production management, brand building, marketing and business planning. At the same time, it has coordinated trade promotion, product promotion through fairs, national e-commerce platforms (Buudien.vn), as well as building OCOP product introduction and sales points in Ia Kha town.
“After implementing the two-level local government, communes will continue to accompany people, businesses and cooperatives to build OCOP products. Accordingly, we will continue to encourage entities to develop new products, aiming to build the OCOP brand associated with the development of agricultural tourism ,” Mr. Tham emphasized.
Source: https://baogialai.com.vn/ia-grai-chu-trong-dau-tu-san-pham-ocop-post329900.html
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