Pham Thoai's Facebook post on July 30 - Screenshot
Speaking to Tuoi Tre Online at noon on July 31, Mr. Vu Quang Phong, General Director of the Center for Trade and Investment Promotion ( Vietnam Cooperative Alliance ) said that the organizing committee decided to cancel the invitation for TikToker Pham Thoai to participate in the program "Top agricultural products - agricultural products to the city".
According to Mr. Phong, through the review of the organizing committee, the Ministry of Public Security confirmed that Pham Thoai was not involved or violated the law, however, in terms of ethical standards, his statements were not appropriate, so the community had many reactions.
Therefore, the organizers decided to cancel the invitation for TikToker Pham Thoai to participate in the program.
"Pham Thoai will not participate in any activities or events in the Top Agricultural Products - Agricultural Products in the City program.
We let KOLs and KOCs with better images participate in this program. These KOLs and KOCs are all supporting cooperatives in selling products," said Mr. Phong, adding that the program is also completely free, without collecting money, but almost supporting cooperatives in consuming agricultural products.
Previously, on TikTok and Facebook pages, Pham Thoai posted articles, photos and videos with the content: "I am honored to take on the role of ambassador for the Top agricultural products - agricultural products to the city program 'VIETNAM OCOPEX 2025'. This is a key event organized by the Ministry of Industry and Trade , the Ministry of Agriculture and Rural Development, the Ministry of Natural Resources and Environment in coordination with the Vietnam Cooperative Alliance.
In particular, the program will organize a Mega Livestream session called Top agricultural products - Agricultural products to the city from 12:00 - 23:59 on August 1, with the goal of supporting the consumption of Vietnamese agricultural products, directly helping farmers across the country.
With the commitment to "clear out the warehouse - no worries about prices", Thoai hopes to bring a practical, effective and meaningful campaign for Vietnamese farmers".
Notably, in the image accompanying the Facebook post, there appears an image resembling Pham Thoai in the backdrop with the words "Ambassador Pham Thoai".
After the above information and images appeared, the online community reacted and said that the program organizers' invitation of Pham Thoai to be an ambassador and participate in selling agricultural products was inappropriate.
Accessing Pham Thoai’s Facebook page at noon on July 31, Facebook users could not see the post because the page owner had locked his personal page. As for the TikTok page of the same name, users could still see information and clips introducing the above event.
According to information in the Cong Thuong newspaper, the event series "Top agricultural products - agricultural products to the city" is an important component activity within the framework of the OCOP Export Products Fair - VIETNAM OCOPEX 2025, chaired and organized by the Center for Trade and Investment Promotion (under the Vietnam Cooperative Alliance) taking place from August 1 to 3.
The Ministry of Industry and Trade does not appoint any individual as ambassador.
On July 31, the Trade Promotion Agency (Ministry of Industry and Trade) provided information related to the OCOP Export Products Fair - VIETNAM OCOPEX 2025) taking place at Thang Long Imperial Citadel from August 1 to 3.
According to the Trade Promotion Agency, this is a trade promotion event within the framework of the national trade promotion program chaired by the Ministry of Industry and Trade, in coordination with the Ministry of Agriculture and Environment, the Hanoi People's Committee and the Vietnam Cooperative Alliance.
The Trade Promotion Agency is the host unit, coordinating with the Central New Rural Area Coordination Office and the Hanoi Department of Industry and Trade to implement.
"Currently, there is a lot of information on social networks about the appointment of ambassadors for the program. The Ministry of Industry and Trade does not appoint or use any individual as ambassador of the program and does not allow any agency or organization to coordinate in implementing the above" - the Department of Trade Promotion affirmed.
Source: https://tuoitre.vn/huy-viec-moi-pham-thoai-tham-gia-chuong-trinh-top-nong-san-20250731124254419.htm
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