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iPhone 17 prices may increase sharply due to the impact of tariffs. Photo: Bloomberg . |
Wall Street analysts expect Apple to raise prices on some of its next-generation iPhone models, which are expected to launch in September, to offset the rising cost of tariffs. In a report published on July 31, investment bank Jefferies said prices for some iPhone 17 models could increase by $50 , or 4-5%, compared to current versions.
This price increase appears to apply to the premium models like the iPhone 17 Pro, Pro Max, and the new ultra-thin iPhone, while the standard version is likely to retain its price. As of now, the iPhone 16 Pro Max starts at $1,199 .
Jefferies estimates that about 40% of the iPhone 17s destined for the US market will be made in China. If the average manufacturing cost increases by $20-$25 due to the impact of tariffs, the $50 price increase may not be enough to fully offset it.
According to financial data released by Apple in its most recent meeting with investors, the company is expected to incur tariffs of up to $900 million in the second quarter of 2025. This is one of the main reasons why analysts believe that the iPhone maker will adjust the selling prices of its products in the near future.
However, Jefferies bank still gave a positive assessment of Apple's Q2/2025 business results, expected to be announced on August 1 (US time). According to the analysis team, the increased demand for iPhones in April and May was largely due to consumers' concerns about rising prices. This was also the main factor supporting sales in the last quarter.
Not all the numbers are bullish, however. UBS, another Wall Street financial institution, offered a more cautious assessment, saying that the iPhone sales growth in April and May was short-lived and had stalled in June. The organization predicted that demand for the iPhone 17 in September could decline slightly due to the combined impact of high prices and weak consumer demand.
Apple has not made any official comments on the possibility of adjusting the prices of upcoming iPhone models.
Source: https://znews.vn/gia-iphone-17-sap-tang-manh-post1573031.html
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