Bring OCOP products to consumers

Customers visit and shop at the green agricultural products store ( Thai Binh city).

Mr. Nguyen Thanh Tung, Chairman of the City Farmers' Association, said: The green agricultural products store is not only a place to display and sell OCOP products but also a bridge between consumers and local agricultural products; at the same time, the store also connects OCOP products with the supply chain, ensuring stable output for agricultural products. The construction of the store has created conditions for typical products of farmers to be promoted and consumed more widely, building prestige, affirming their position in the market; creating jobs, increasing income for farmers.

To successfully build a green agricultural product store, the City Farmers' Association acts as an intermediary connecting OCOP entities with stores. Acting as a bridge between OCOP entities and local authorities and sources of financial support, science and technology. Promoting communication, promoting the meaning of the OCOP program, raising awareness of people and consumers about qualified agricultural products. In addition, the Association also grasps the practical situation of each facility and each entity to promptly support and advise on building products that meet OCOP standards from production, processing to packaging and branding. In addition, supporting OCOP entities to maintain and upgrade recognized products.

At the green agricultural products store, the clean rice product Thai Binh 3T of the Michiannai Microbiology Joint Stock Company branch in Thai Binh is one of the products that is very popular with consumers.

Mr. Cao Ba Muon, Deputy General Director of the Company said: In Thai Binh, we distribute products to some agents but not many. Thanks to the attention and facilitation of the City Farmers' Association, 3T clean rice products are now available on the shelves of green agricultural products stores. The Company's products are introduced and promoted to customers inside and outside the province through many forms without charging any fees. Therefore, we are very confident and wish to accompany the store for a long time to build the Thai Binh agricultural products brand stronger and stronger.

Mr. Pham Quoc Anh, representative of the green agricultural products store, shared: Currently, the store is cooperating with OCOP entities of districts and cities to display and trade over 200 products. The store is designed and operated in a modern manner, creating convenience for customers to visit and shop. Although it has only been in operation since October 2024, the store has been welcomed and supported by many customers with revenue reaching nearly 200 million VND. In addition, in order to ensure bringing quality and safe products to consumers, the City Farmers' Association regularly coordinates with us to inspect the production process of OCOP products.

“Previously, to buy OCOP products from local areas, I had to go to the place to buy them. Now, most of Thai Binh’s typical products are available on the shelves of green agricultural products stores, making it convenient for me to shop. In addition, the product quality is guaranteed, so I feel very secure,” said Ms. Tran Thao Nguyen, Thai Binh city.

Chairman of the City Farmers' Association Nguyen Thanh Tung added: In the coming time, the City Farmers' Association wishes to develop a system of green agricultural product stores in all districts to bring OCOP products closer to consumers, especially in central areas and potential localities. The organization will continue to promote close links between farmers, cooperatives, businesses and consumers to ensure long-term development of stores, aiming to build a sustainable value chain, contributing to increasing the value of agricultural products, promoting the restructuring of the agricultural economy in the province.

Nguyen Trieu

Source: https://baothaibinh.com.vn/tin-tuc/213741/dua-san-pham-ocop-den-nguoi-tieu-dung