By effectively promoting its potentials and strengths, Phu Tho will be an attractive destination for tourists. Photo by Le Hoang
New potential and strengths
Phu Tho, Hoa Binh and Vinh Phuc tourism have gradually affirmed their own brands and identities. The indicators for evaluating tourism business performance have an average growth rate of 10 - 15% per year. The number of tourism establishments, units and businesses is increasing, attracting many large investors in the tourism sector, with diverse tourism products and services in many forms: Cultural and historical tourism, eco-tourism, recreation and entertainment, community tourism, diverse and attractive cuisine, forming many tourist areas and destinations that leave a good impression on tourists, attracting a large number of tourists to the 3 provinces, an average of over 10 million visitors per year.
After the merger, the new Phu Tho province carries within itself three unique cultural - historical - ecological sources, is the convergence of the sacred Hung King heritage, modern industrial urban areas and pristine indigenous eco-tourism space, opening up a new development space with high connectivity and rich potential for tourism development.
For generations, in the deep consciousness of every Vietnamese, the Land of the Hung Kings has been considered a symbol of spiritual culture cultivated through many generations. Thousands of relics worshiping the Hung Kings, hundreds of festivals everywhere in the homeland of the Land of the Ancestors are proof of the spirit of great solidarity of the national community. The Tay Thien scenic complex creates a unique cultural appearance with a space to practice the Tay Thien Mother Goddess Worship along with the Truc Lam Tay Thien Zen Monastery with the desire to revive a famous Buddhist site of the Ly Tran period. The West of the province - where there is a unique Muong ethnic culture, the land of the ancient Muong people, creates a strong culture, typical of the Muong culture in Vietnam. Here, the indigenous culture is fully preserved in the stilt houses, the sound of gongs and unique agricultural festivals. Associated with the relics and scenic spots are typical traditional festivals spread throughout the homeland of Phu Tho. All have created a unique cultural heritage appearance, attracting tourists to visit and experience.
Along with spiritual tourism, Phu Tho is also an attractive destination for eco-tourism and community tourism. From Xuan Son National Park to Tam Dao tourist area, each place has its own unique beauty and nuances thanks to its ecological space, majestic natural scenery associated with the ethnic cultural identity of the friendly and hospitable local people. Beside the stilt houses in the cultural tourism villages of Xuan Son, Long Coc, Ban Lac Mai Chau, Ke Hien Luong hamlet, Da Bia Tien Phong hamlet, Mo Thung Nai hamlet... visitors can cook bamboo rice with the host, go to the forest to collect medicinal herbs, learn to paint beeswax with the Muong, Dao, Thai ethnic people.
Coming from the capital Hanoi, Mr. Nguyen Tien Dat shared: “Before the merger of the three provinces, my family and friends often spent time visiting and relaxing in Tam Dao tourist area, Vuon Vua, Xuan Son National Park. Now, these tourist destinations are no longer separate but are located in a unified overall space, creating a source of regional connectivity that will be more convenient for tourists when coming to Phu Tho”. This place is blessed by nature with many famous landscapes, majestic primeval forests, poetic lakes with cool, fresh air, creating a charming landscape with rare hot mineral water sources... is an ideal resort with many types of entertainment, attractive experiences, especially golf tourism with 07 golf courses in the whole province.
Cuisine is not only the flavor but also the cultural soul of each land. On the Phu Tho tourism journey, visitors will enjoy the rustic yet sophisticated culinary identity of the Muong people's leaf tray with the flavor of the mountains and forests next to a jar of fragrant rice wine, with local specialties "Rocky mountain goat, Da river fish", Viet Tri catfish, fermented fish, Thanh Son sour meat; Tam Dao chayote, Xuan Son sang vegetables, Long Coc tea, Doan Hung grapefruit, ... enough to feel the rich and attractive culinary flavor of the homeland of the Ancestral Land.
Tam Dao tourist area is known as the Da Lat of the North.
Stimulating tourism
Comrade Nguyen Duc Hoa - Director of Phu Tho Tourism Promotion Information Center said: "In order to effectively exploit the potential and strengths of tourism products in the province, the Center has built 8 attractive tours, bringing tourists to experience unique heritage journeys, historical relics and beautiful landscapes in the Ancestral Land. In particular, the tour Journey to the source - the land of profound spirituality; The scent of Muong land; The green land of the Ancestral Land; Golf & Mice tourism; Tourism linking the extended Northwestern provinces... promises to bring new and interesting experiences to domestic and international tourists".
To attract tourists, the Phu Tho tourism stimulus program in 2025 with many attractive and unique tourism products and services, tours; incentive programs to promote tourism products and services of tourism businesses in the province with preferential tourism stimulus packages from 10 - 30% on many types: Accommodation, conferences, food and beverage, transportation, resort services, entertainment, cultural performances and community experiences... Hung Temple Historical Relic Site offers many tourism stimulus combo packages with a 20% discount compared to the listed price for travel agencies. Regarding the Phu Tho Xoan Singing experience, travel agencies are offered incentives at the Lai Len Temple cultural tourism site with a price of 1,500,000 VND for groups of 50 or more guests. Saigon Phu Tho Hotel has many attractive incentive packages, discounts for all categories, and free room upgrade support, the number is equal to 10% of the total number of rooms booked. Homestay Long Coc Ecolodge reduces 40% of room rates at the beginning of the week, 20% of room rates at the weekend when booking rooms for more than 50 guests, and free cassava cake making experience for visitors, applicable for more than 20 guests, free community art performance or stam duong experience for visitors, applicable for more than 100 guests.
Lac Hong Investment Joint Stock Company is operating 3 projects in the field of tourism services in Phu Tho province, committed to reducing 50% of the price of electric cars and cable cars at Tay Thien Scenic Area for people in the new Phu Tho province (applied until August 31, 2025); reducing 10% - 20% of service prices at Venus Tam Dao Hotel and 10% of services at Thanh Lanh Golf Course. Serena Resort Kim Boi applies a promotional program of 10-45% discount compared to the listed price when visitors come to experience the services... With attractive combo packages, committed to reducing prices but not reducing quality, it promises to bring special journeys to help visitors fully explore the beauty and quintessence of the land of the nation's origin.
Peaceful Ban Lac - Mai Chau.
In the context of the country's strong shift to a green development model, knowledge economy and digital transformation, tourism will continue to play a leading role in innovating the local growth model. Therefore, in the coming time, departments, branches and localities in the province need to strengthen inter-sectoral and inter-regional coordination, improve the quality of planning, investment promotion and destination promotion, making Phu Tho a leading cultural - ecological - resort tourism center in the Northern Midlands and Mountains region. Strengthen propaganda work, raise people's awareness, create consensus and aspiration to contribute to the cause of tourism development in the whole society.
Phu Tho province has just opened up a new socio-economic development space with high connectivity, integration and great potential for tourism development. In that context, the tourism industry is identified as one of the important economic pillars, contributing to promoting economic restructuring, creating jobs, preserving culture and sustainable development. With the spirit of solidarity and creativity, Phu Tho tourism industry will continue to make efforts, innovate thinking, innovate ways of doing things to make the province an impressive destination on the tourism map of Vietnam.
Hong Nhung
Source: https://baophutho.vn/du-lich-phu-tho-mo-rong-khong-gian-nang-tam-vi-the-236051.htm
Comment (0)