Awakening the potential of health tourism

Lam Dong tourism is on the rise. This is an opportunity to develop health tourism products with depth and long-term competitiveness from existing advantages.

Skin care at Binh Thuan Dermatology Hospital

1. From the cool plateau of Da Lat to the blue sea - white sand - golden sunshine of Mui Ne or the pristine beach in Phu Quy special zone, each destination has its own unique beauty, contributing to creating an ideal resort space. Not only nature, Lam Dong is also a land rich in cultural identity. The exchange between ethnic groups such as: K'Ho, Cham, M'nong, Ede creates a diverse culture through festivals, craft villages, costumes, music and cuisine. Grilled chicken with bamboo rice, banh can, Quang noodles, wine... are not only delicious dishes but also values ​​that connect the community, nurturing tourists' emotions.

In particular, Lam Dong has valuable medicinal resources such as: artichoke, angelica, polygonum multiflorum, herbal tea... Medicinal herb growing areas are developing, serving the production of medicines, functional foods, natural cosmetics. However, many private establishments provide massage, steam bath, and skin care services using herbal therapy. Many local physicians inherit and apply herbal remedies such as: gac seed plaster, kidney tonic, relaxing steam bath...

2. In public healthcare, some units have expanded their health care services. For example, Binh Thuan Dermatology Hospital has implemented modern cosmetic techniques such as CO₂ laser, skin rejuvenation, melasma treatment, scar treatment, etc. Binh Thuan Traditional Medicine and Rehabilitation Hospital combines Eastern and Western medicine to treat diseases and provide health care. At the same time, it applies steam therapy, herbal compresses, massage, acupressure, etc.

According to the leader of Binh Thuan Traditional Medicine and Rehabilitation Hospital, in 2025, the unit will put into operation spa and skin care services using high-pressure oxygen machines. Equipment and infrastructure are ready, promising to bring high-quality beauty and relaxation services. In 2026, it is expected to continue developing a convalescent service area for patients after treatment, with patients paying 100% themselves at a reasonable fee.

According to Medical Tourism Statistics, the global health tourism industry grows 15-20% per year, making it one of the most dynamic segments today. The trend of traveling not only for relaxation but also for physical recovery and mental rejuvenation is becoming increasingly popular around the world. In that flow, Lam Dong is a place that fully converges the conditions for developing health tourism: pristine nature, fresh climate, rich medicinal resources, diverse indigenous culture and an increasingly complete health care service system. This is not only a potential, but also an opportunity for Lam Dong to break through, becoming a leading destination in the journey of health care associated with indigenous resources.

3. In fact, Lam Dong's tourism industry is growing significantly. According to the Provincial Statistics Office, in July 2025, Lam Dong welcomed nearly 2 million visitors; the cumulative number in 7 months reached more than 11.5 million, an increase of 13.82% over the same period last year. Also in 7 months, international visitors reached over 791,000, tourism revenue exceeded 31,000 billion VND. This is the foundation for Lam Dong to promote the health tourism segment. A direction that both creates economic value and contributes to improving community health.

In order for health tourism to develop further, it is necessary to plan a clear and focused strategy soon. In particular, planning medicinal herb growing areas suitable for the soil; training human resources for treatment and health care; encouraging public and private medical facilities to connect with travel businesses. Designing specialized resort and recovery tours, combining medical examination and treatment and cultural experiences will enhance competitiveness. Along with that, close coordination between the health, tourism, culture and businesses will be the "key" to turning health tourism from potential to become a driving force for green and sustainable economic development of the locality.

Source: https://baolamdong.vn/danh-thuc-tiem-nang-du-lich-suc-khoe-386839.html