Harris campaign launches WhatsApp channel for Latino voters

The channel's content will include daily podcasts, videos , and notes highlighting campaign efforts and countering misinformation.

Kamala Harris campaigns in North Carolina (USA), July 18, 2024. (Photo: AA/VNA)

The channel will include daily podcasts, videos and notes highlighting the campaign's efforts and countering misinformation. According to a VNA correspondent in Washington, on August 19, the campaign of US Vice President Kamala Harris announced the launch of a WhatsApp channel to attract support from Latino voters ahead of the November election. Campaign manager Julie Chavez Rodriguez said the WhatsApp channel will be launched with bilingual videos and will feature Latino news anchors. The channel will include daily podcasts, videos and notes highlighting the campaign's efforts and countering misinformation. According to the campaign's Hispanic communications director Maca Casado, Vice President Harris and Minnesota Governor Tim Walz understand the power of the Latino community and programs like the WhatsApp channel are ways for the campaign to reach out to voters who will play an important role in the upcoming November election. WhatsApp is a key source of information and communication for many Latinos, a key voting bloc in the US presidential election. The channel is the latest effort by the Harris campaign to reach voters through the media. The Harris campaign has also used TikTok, social media influencers and other methods to try to connect with voters. A recent poll by Democratic polling firm Equis Research from July 22 to August 4 found Harris leading Trump by 19 points among Latinos in seven battleground states.

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