Apple still dominates the tablet market

(Dan Tri) - During the second quarter, Apple continued to maintain its leading position with 14.1 million iPads sold, equivalent to 36.1% of the global tablet market share.

Global tablet shipments reached 39 million units in the second quarter, up 5% from the previous quarter and 9% from the same period in 2024, according to market research firm Canalys .

During the second quarter, Apple continued to maintain its leading position with 14.1 million iPads sold (Photo: PhoneArena).

This growth is driven by strong demand for shopping in several markets such as China, Europe, the Middle East and Africa.

"The global tablet market continued to grow significantly in Q2, driven by consumer subsidies in China," said Himani Mukka, research director at Canalys .

In the tablet market, Apple maintained its leading position with 14.1 million iPads sold in the second quarter, equivalent to 36.1% of the global market share. The growth rate was 2.4% higher than the same period last year.

Samsung ranked second with 6.7 million devices sold, accounting for 17.1% of the global tablet market share. Compared to the same period last year, Samsung's sales decreased by 1.8%.

The next positions belong to Huawei (8.3% market share), Lenovo (7.9% market share) and Xiaomi (7.8% market share). All three manufacturers witnessed strong growth compared to the previous year, with the main growth driver coming from the Chinese market.

The global tablet market continues to grow (Photo: CNet).

Experts say the market has also benefited from a wave of new product launches, particularly in the gaming segment. Growing consumer interest in the sector has helped gaming tablets emerge as a niche growth segment, especially in Asia.

Some notable products include the Xiaomi Redmi K Pad, Vivo Pad5. Meanwhile, Lenovo's Legion Tab sales more than doubled compared to the previous quarter. Manufacturers are also making tablets a key element in their connected ecosystems.

Source: https://dantri.com.vn/cong-nghe/apple-van-thong-tri-thi-truong-may-tinh-bang-20250808154721952.htm