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Vietnam Airlines strategic cooperation with Malaysia, promoting destination

Vietnam Airlines and the Malaysia Tourism Promotion Board will coordinate to implement bilateral promotion activities, focusing on destination promotion.

VietnamPlusVietnamPlus01/08/2025

Vietnam Airlines Corporation and the Malaysia Tourism Promotion Agency have signed a Memorandum of Understanding to enhance air connectivity and promote destinations between Vietnam and Malaysia.

According to the agreement, Vietnam Airlines and the Malaysia Tourism Promotion Board will coordinate to implement bilateral promotion activities, focusing on promoting Malaysian destinations through Vietnam Airlines' existing flight network and joint communication campaigns.

The two sides will organize field trips for the press, travel agents and influencers; share market information, co-organize events and develop products suitable for each customer group, aiming to develop sustainable tourism, enhance passenger experience, strengthen air connectivity and make Malaysia an even more attractive destination for Vietnamese tourists.

Emphasizing the importance of Malaysia in Vietnam Airlines' international flight network development strategy, Mr. Dang Anh Tuan, Deputy General Director of Vietnam Airlines, said that as the national airline and an important bridge in the region, Vietnam Airlines always strives to expand its flight network, effectively connecting tourism, cultural and commercial centers.

“The signing of the MoU is a strategic step to help Vietnam Airlines strengthen air connectivity with Malaysia and promote bilateral tourism development. We are committed to effectively coordinating and implementing cooperation activities, bringing convenient and quality experiences to passengers of both countries,” said Mr. Dang Anh Tuan.

Assessing the cooperation with Vietnam Airlines as a strategic step to enhance connectivity between the two countries, according to Mr. Datuk Manoharan Periasamy, Director General of Tourism Malaysia, the developed aviation network not only promotes tourism growth but also contributes to deepening people-to-people exchanges, economic cooperation and cultural exchanges. Through this cooperation, we aim to develop sustainable tourism and bring long-term benefits to both Malaysia and Vietnam.

Currently, Vietnam Airlines operates direct flights between Hanoi, Ho Chi Minh City and Kuala Lumpur. In addition, other airlines are also directly connecting major cities such as Da Nang, Da Lat, Phu Quoc and Nha Trang with Kuala Lumpur, Penang, Johor Bahru and Kota Kinabalu.

As of July 2025, air connections between the two countries will be carried out with 164 flights per week, equivalent to nearly 30,000 seats, to meet the growing demand for tourism and trade.

Vietnam Airlines also maintains an effective bilateral cooperation relationship with Malaysia Airlines on many key routes such as from Ho Chi Minh City to Hanoi, Da Nang, Perth operated by Vietnam Airlines and from Kuala Lumpur to Ho Chi Minh City, Penang, Bangkok operated by Malaysia Airlines. This cooperation has contributed to improving operational efficiency, increasing flight occupancy rates and expanding the connection network to domestic destinations in Malaysia.

In the coming time, the Malaysia Tourism Promotion Board will implement many promotional activities in the Vietnamese market such as MADANI Malaysia Week, Malaysia Tourism, Culture and Cuisine Festival 2025 in Hanoi and Ho Chi Minh City, along with long-term programs such as Malaysia - Second Home and Visit Malaysia 2026 campaign./.

(Vietnam+)

Source: https://www.vietnamplus.vn/vietnam-airlines-hop-tac-chien-luoc-voi-malaysia-quang-ba-diem-den-post1053212.vnp


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