VCBNeo - A new milestone in digital strategy
The introduction of the VCBNeo brand also marks the completion of the brand transformation process after being officially transferred to Vietcombank . At the same time, the digital banking application NeoOne was launched in less than 6 months, the leading speed in the financial - banking sector.
VCBNeo's appearance stands out with the color blue - the brand symbol associated with Vietcombank (Photo: VCBNeo).
VCBNeo has a modern look with Vietcombank's signature green color, combined with the spirit of advanced digital technology . The name VCBNeo with the word "Neo" stands for New Electronic Omnichannel, representing three core values: Innovation, renewal - Digital technology - Synchronized multi-channel. When the alphabetical order is reversed, "VCBNeo" forms "OneVCB" emphasizing the close connection between the new generation digital bank and the Vietcombank ecosystem.
Ceremony to announce the VCBNeo brand and the NeoOne digital banking application (Photo: VCBNeo).
VCBNeo representative said: "The new brand identity is not only a visual innovation but also affirms the strategic step in VCBNeo's digital technology journey with a commitment to providing optimal and flexible financial services, while enhancing customer experience by focusing on developing digital banking with outstanding utilities, helping customers to transact quickly and safely".
NeoOne brings a new generation of digital banking experience
VCBNeo introduces a completely new digital banking application NeoOne, replacing the CBway application, providing a series of modern financial transaction features. Users can transfer money quickly 24/7, pay QR, open online savings accounts with competitive interest rates, and manage personal finances intelligently - all in one advanced digital platform.
Modern, friendly interface of NeoOne application (Photo: VCBNeo).
Along with the introduction of the new application, VCBNeo has completed the process of converting the core-banking system to Vietcombank standards. Normally, banks need 2-3 years to deploy system upgrades, but VCBNeo completed it in less than 6 months, showing high focus and determination in the innovation strategy.
In addition to the digital platform, 92 VCBNeo transaction points have also been upgraded, creating a combination of direct banking services and digital utilities. Customers can flexibly choose the appropriate transaction form, from traditional transaction counters to using online services on NeoOne.
With a modern technology platform and support from Vietcombank - one of the leading banks in Vietnam, VCBNeo is ready to conquer the digital banking market, bringing a different experience to customers.
Source: https://dantri.com.vn/kinh-doanh/vcbneo-ngan-hang-so-the-he-moi-ket-noi-he-sinh-thai-vietcombank-20250519210726538.htm
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