Le Van Hai often advertises delicious syrup products, hair removal cream, and deodorant spray on various platforms - Photo: Screenshot
After many days of silence and gradually removing products from all social media platforms, the owner of the famous TikTok channel "Gia Dinh Hai Sen" - Le Van Hai (30 years old, residing in Nho Quan district, Ninh Binh ) - was detained by Ninh Binh Provincial Police on June 16.
During an inspection of Hai Be Company Limited (headquartered in Van Phu commune, Nho Quan district), with Tran Dai Phuc as director, the authorities seized many cosmetic and functional food products without legal invoices and documents.
Since 2024, the company has sold more than 800,000 products through TikTok Shop, Facebook, and Shopee channels under the names "Hai Sen Family" and "Hai Sen". The "Hai Be Delicious Syrup" product alone has sold over 100,000 boxes.
According to the authorities, the appraisal results showed that the main ingredients in the product such as vitamin A, calcium, and vitamin C were only less than 70% of the declared amount. According to the provisions of Decree 98/2020/ND-CP, this product was determined to be counterfeit.
According to Tuoi Tre Online 's research , the prices of Hai Sen products range from 100,000 - 400,000 VND, labeled "personal brand" such as deodorant spray, hair removal cream, exfoliant, YLE facial cleanser, and especially syrups and pills for children and women.
For example, Hai Sen deodorant for underarm and foot odor, 10ml, costs 100,000 VND; 30ml is 199,000 VND; Hai Sen hair removal cream costs 250,000 VND; Hai Be delicious syrup costs 200,000 VND... Many products have recorded tens of thousands of sales on an e-commerce platform.
According to research, these products are manufactured at a company in Hoa Binh province.
The TikTok channel "Gia Dinh Hai Sen" used to be one of the most influential sales channels with more than 2.6 million followers.
Previously, this TikToker often shared clips with strong family and humorous elements... After having a huge number of followers, the family started to shift their business to cosmetics and functional foods.
On its platforms, "Hai Sen Family" often uses images of its children and family members to advertise its products and attract buyers. Even on the packaging of Hai Be Delicious Syrup, there is an image of Hai's child as a "brand image". Hai also often lets his child use the product for advertising.
Previously, since the beginning of June, some products of the channel were quietly removed from the shopping cart, amid public uproar about product quality and suspicions of selling poor quality goods.
By the morning of June 17, this TikToker's platforms and sales website were both in a "downtime" state.
Speaking to Tuoi Tre Online , the leader of the Food Safety Department, Ministry of Health said that he had received information about the incident and would warn consumers about the product, as well as recall substandard products related to the department's management area.
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Source: https://tuoitre.vn/tiktoker-gia-dinh-hai-sen-ban-nhung-gi-20250617095705058.htm
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