Promoting Son La rural products to reach far

With the companionship and practical support of the Provincial Center for Investment, Trade and Tourism Promotion, cooperatives and business households have constantly innovated production, built brands, expanded promotion, and gradually brought rural products to the market.

The program to select outstanding rural industrial products (RIP) is organized by Son La province every two years. This is an opportunity to honor outstanding products, affirming creativity and innovation in production in rural areas. In 2025, Son La province will organize a selection of outstanding RIP products in the third and fourth quarters, with 4 product groups participating: Handicrafts; processing of agricultural, forestry, aquatic products and food; equipment, machinery, tools, mechanical spare parts; other products. The program aims to promote production development, create jobs, increase income for workers; at the same time, encourage enterprises and cooperatives to develop local specialty products, expand production scale, and do sustainable business.

Since the beginning of July, the Provincial Center for Investment, Trade and Tourism Promotion has organized many propaganda, mobilization and guidance activities for cooperatives in the area to prepare documents to participate in voting for typical ITNT products. The Center directly works with cooperatives producing and processing agricultural products, handicrafts, etc.; industrial promotion officers introduce criteria, conditions for participation and provide detailed instructions on how to complete documents, from describing the production process, providing images to preparing quality certification documents. The working atmosphere is lively and frank, bringing a lot of useful information to the units.

Display area, introducing Dried Plum products of Quyet Thanh Agricultural Cooperative, Khi Tuong residential group, Thao Nguyen ward.

Quyet Thanh Agricultural Cooperative, Khi Tuong residential group, Thao Nguyen ward, which won the title of outstanding agricultural product at the provincial level with the product "Dried plum" in 2023, continues to participate in the program. Mr. Pham Van Quyet, Director of the Cooperative, said: The title helps the product to be widely promoted, facilitates signing with major partners, and expands opportunities at trade fairs. I hope that many other cooperatives will also boldly participate to benefit from the program.

The Provincial Center for Investment, Trade and Tourism Promotion worked with Mocha Hill production facility, residential group 1-5, Van Son ward.

In addition to cooperatives, many business households have also expressed interest in the program. Mr. Ngo Tien Huong, owner of Mocha Hill in Van Son Ward, said: The facility is creating jobs for 10-15 workers, with an income of 5.5-6 million VND/month. The unit aims to develop organic Shan Tuyet tea, harvest directly, keep a diary of the entire process, and combine experiential tourism. With the support of industrial extension officers, Mocha Hill has registered its organic Shan Tuyet tea product to participate in the vote for typical industrial products in 2025, opening up opportunities to promote and expand the market.

In fact, during the process of participating in the Typical IT Program, units also encountered many difficulties. Some cooperatives and business households still have limitations in completing documents, packaging, designs, building brands, promoting, and applying e-commerce. Therefore, the close support of specialized agencies is of key importance, helping business households, enterprises and cooperatives overcome difficulties and improve competitiveness.

Exhibition and product introduction area of the 19/5 Agricultural Development Service Cooperative, Chieng Di residential group, Van Son ward.

Not only supporting brand building, local industrial promotion also implements projects to support the application of modern machinery and equipment. Amifarm Moc Chau business household, sub-zone 34, Tan Yen commune, has invested in a dry yogurt production line and received support of 288 million VND from the Project "Supporting the application of advanced machinery and equipment in the production and processing of dry yogurt" in 2025. Mr. Nguyen Quang Vinh, the owner of the facility, informed: Since investing in the machinery system, we expect to consume 36,000 kg of fresh milk each year, supporting dozens of dairy farming households, while creating jobs for 10 direct workers with an income of 9-12 million VND/month and many indirect workers in the supply chain.

Amifarm Moc Chau staff operate freeze dryer to produce dried yogurt.

Mr. Dao Van Quang, Deputy Director of the Provincial Center for Investment, Trade and Tourism Promotion, said: In the period of 2013-2023, the whole province has 142 products recognized as typical rural products at the provincial level, voted periodically every 2 years. This year alone, more than 55 business households and cooperatives have registered to participate, showing an increasingly wide spread. This is an opportunity for rural products to increase their value and expand their markets. In the coming time, the Center will continue to support units in completing legal procedures, applying technology, promoting on e-commerce platforms. At the same time, it will accompany in brand building, intellectual property registration, packaging improvement, trade promotion, fair organization, supply-demand connection, management skills training, digital transformation and linking with the OCOP program.

With the practical support of the Provincial Investment, Trade and Tourism Promotion Center and the initiative of production units, Son La rural products are increasingly affirming their position and reaching out to domestic and foreign markets.

Source: https://baosonla.vn/kinh-te/thuc-day-san-pham-nong-thon-son-la-vuon-xa-XzlcEkuNg.html