Generation Z - From Readers to Co-Creators of Journalistic Content

On the afternoon of June 19, at the National Convention Center ( Hanoi ), the third discussion session within the framework of the National Press Forum 2025 with the theme "Conquering Gen Z readers: Decoding the formula for success" attracted a large number of students, journalism interns and young people. The discussion session noted the change in the way young people perceive modern journalism - where they not only receive information but also participate in producing and disseminating content.

At the 2025 National Press Conference, many young people appreciated the fact that press agencies have applied many new technologies to communication activities, aiming to convey timely information to readers. Innovation in the way of organizing and presenting content has expanded the ability to connect with Generation Z - a group of readers who are increasingly large and have the habit of using smart devices, visual thinking and also approaching information in a visual way.

In addition to traditional platforms, many press agencies have invested heavily in the content ecosystem on social networks, especially TikTok - a short video platform loved by young people. Here, information is presented quickly, vividly, closely but still fully.

Many press agencies also organize polls and surveys of young readers, thereby creating content that is more suitable to the needs of each audience group. The relationship between the press and Gen Z is shifting from one-way to two-way interaction - cooperation, connection and mutual development./.

(Vietnam+)

Source: https://www.vietnamplus.vn/the-he-z-tu-doc-gia-den-nguoi-dong-kien-tao-noi-dung-bao-chi-post1045405.vnp