This is a breakthrough real estate selling method through the form of "secret bidding" with a starting price of only 50% of the market price, a discount of 1 billion VND for the winning bidder in response to the Government 's policy of supporting young people to buy houses at reasonable prices.
The winning customer bid 30% cheaper than the market price, thanks to Sunshine Group's discount of an additional 1 billion VND.
The first apartment to be livestreamed belongs to the Sunshine Green Iconic project (Long Bien), designed with 2 bedrooms, and has been handed over with high-end built-in furniture. Although the current market price is not less than 8 billion VND, this apartment was opened by Sunshine Group for sale at just over 4 billion VND, only 50% of the market price.
Looking back at the price growth history, Sunshine Green Iconic was opened for sale by Sunshine Group in 2020 at a price of only about 38 million VND/m². Currently, the market price has reached about 110 million VND/m², nearly 3 times higher after just a few years.
According to market analysts, this is also a common feature of Sunshine's housing products, with most of the handed-over projects recording a price increase of 30-50% after only 1-3 years, mostly due to prime locations, synchronous infrastructure, superior architectural design in both aesthetics and functionality, smart technology, utilities, 5-star standard services - factors that create core real value and clear price increase margin for each product.
Besides the appeal of the livestream session supported by the pioneering AI technology platform, the real values for real users of Sunshine real estate products have brought about their own appeal to customers participating in bidding.
After 3 rounds of dramatic bidding, customer Dinh Hung Vi successfully "closed the deal" at a price of 6.5 billion VND (nearly 20% cheaper than the market price). And right after the winning price was announced, Sunshine Group continued to reduce the customer's price by another 1 billion VND, bringing the final transaction value to only 5.5 billion VND (more than 30% cheaper than the market price).
At the same time, true to the commitment from the beginning of the program, the Group immediately allocated 500 million VND from the above 5.5 billion VND to contribute to the "Couple of Loving Leaves" fund - a charity program implemented by VTV in coordination with the Ministry of Home Affairs (the name after merging with the Ministry of Labor - Invalids and Social Affairs). And it will not stop at just one livestream session, this is Sunshine Group's long-term commitment to join hands for the community - spreading humanistic values along with the mission of creating a sustainable living space.
Sharing right on the livestream, Sunshine Group wishes to bring "settling down" to customers and the community, with high-quality projects but sold at reasonable prices. In particular, practically responding to the Prime Minister 's direction on promoting solutions to support home buyers - especially young families, in the near future, the Group will launch a product line for young people at reasonable prices but still maintain the quality of Sunshine houses, with real core values for real users.
AI is shaping a new way of real estate transactions: transparency and personalization
In the context of the market increasingly moving towards transparency and flexible transactions, Sunshine Group's Noble App is pioneering the application of AI technology to optimize core factors that determine real estate liquidity including: Transparent legality, committed construction progress and real products for end users.
During the livestream session on the evening of July 1, the audience and customers continued to "witness" the Noble AI assistant operating 24/7 with a response speed of less than 0.03 seconds on the Noble App. Designed as an artificial intelligence "advisor" accompanying customers throughout their journey of learning about and investing in real estate, Noble AI plays the role of an intelligent supporter - from looking up information, following livestreams, to setting prices and closing deals.
All operations are performed quickly, accurately and transparently, to personalize the experience and optimize transaction efficiency for each user. Thanks to this, buyers not only have the opportunity to own quality real estate but also experience a digital "negotiation": modern, safe and emotional.
Noble AI virtual assistant operates 24/7 and responds in just 0.03 seconds, accompanying customers throughout the journey of finding information and placing prices on livestream.
The first real estate livestream broadcast on national television with tens of millions of television viewers, nearly 12 million brand presences and nearly 30,000 live views on social networks.
Unlike the popular livestream sessions currently broadcast on TikTok or Facebook, Sunshine Group's NobleGo livestream is broadcast periodically at 8:00 p.m. every Tuesday and Friday, directly on the Noble App platform developed by the Group itself.
At the same time, the program was also broadcast live on On InfoTV - a specialized TV channel on Economics - Finance - Investment, broadcast on VTVcab system of VTV and associated platforms SCTV, MyTV, TV360, and social networking platform VTVTimes of VTV Times, VTV.
For the first time in Vietnam, a real estate livestream program on a technology application appeared simultaneously on both the radio and digital platforms of national television, appearing before tens of millions of television viewers and on social networking platforms, demonstrating Sunshine Group's methodical, reputable and selective investment in organizing and transmitting transparent, objective and legally standard information. Notably, the number of Noble App downloads increased by 25% in just one week, thanks to the strong viral effect of the event.
After the impressive success of the first livestream session (customers can review by accessing the Noble App → select NobleGo → select History → Select View Details), the next series of projects belonging to the Sunshine and Noble ecosystem will continue to be broadcast periodically. Specifically, the second livestream bidding session will take place at 8:00 p.m. on July 4, introducing a 3-bedroom Duplex with a usable area of over 155m² at the Sunshine Green Iconic project.
Download the Noble App now, access the NobleGo feature to track the next Bidding Schedule, explore the collection of luxury real estate and the opportunity to buy "luxury houses - good prices" from Sunshine Group, along with other features available on the application such as House For Sales, BankZone, NobleSales, NobleX...
Download and install Noble App HERE Instructions for BIDDING on NobleGo Fanpage: https://www.facebook.com/noblego.vn Website:https://noblego.noble.vn/ Tiktok:https://www.tiktok.com/@noblegroup.official Youtube: https://www.youtube.com/@nobleofficialchannel |
Source: https://doanhnghiepvn.vn/kinh-te/sunshine-group-livestream-bds-giam-1-ty-dong-cho-khach-trich-500-trieu-dong-lam-thien-nguyen/20250702101609693
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