Using AI properly helps businesses optimize their competitiveness

DNVN - In the digital age, in addition to breakthrough thinking and the right development strategy, the proper application of artificial intelligence (AI) is considered the key to helping startups optimize marketing strategies, analyze data and accelerate competition in the market.

At the training conference "Application of E-commerce for young entrepreneurs" held in Quang Tri on June 5, Mr. Nguyen Huu Hung - Deputy Director of the Department of Industry and Trade of Quang Tri province emphasized that in the context of the increasingly developing digital economy , young entrepreneurs need to quickly approach and master advanced forms of e-commerce (e-commerce) to avoid being left behind.

Online tools such as Shopee, Lazada and TikTok Shop not only help businesses easily access the domestic market but also expand opportunities to expand internationally. However, the path to starting a business in the e-commerce sector is not without challenges. One of the biggest difficulties is fierce competition from the "big guys" who entered the market very early.

In addition, infrastructure issues such as payment systems, warehousing, transportation, packaging and customs procedures are still major obstacles that startups face.

"However, the biggest challenge for startups is the lack of creative thinking and the ability to find differences. Success depends not only on product quality but also on creativity in designing sales applications, advertising campaigns, marketing and customer care," Mr. Hung emphasized.

According to Mr. Nguyen Huu Hung - Deputy Director of the Department of Industry and Trade of Quang Tri province, breakthrough thinking and the right development strategy help startups overcome challenges and succeed.

Therefore, according to Mr. Hung, young entrepreneurs need to find creative and sustainable solutions to attract and retain users, turning potential customers into loyal customers. Only with breakthrough thinking and the right development strategy can startups overcome challenges and achieve success in the digital economy.

Meanwhile, Mr. Vu Minh Ngoc, representative of the Center for E-commerce and Digital Technology Development ( Ministry of Industry and Trade ) - eComDX, said that the combination of e-commerce and artificial intelligence (AI) will be an important tool to help businesses optimize sales processes and improve customer experience.

"AI is not only a support tool but also the key to optimizing marketing strategies, analyzing data and creating effective advertising campaigns. This is especially important for young startups, helping them grow rapidly and compete in the market," Mr. Ngoc emphasized.

To effectively apply these AI tools, Mr. Cao Qui Long - an expert from eComDX, believes that young entrepreneurs need to have a clear and specific strategy for each work goal. Whether it is building a brand, promoting a product, or improving customer experience, AI tools can effectively support in optimizing processes and creating added value for businesses.

Young entrepreneurs in Quang Tri province are given practical instructions on how to use AI.

According to Mr. Long, in e-commerce, AI can help businesses automate many stages from analyzing market data, classifying customers to personalizing marketing campaigns. Currently, platforms such as Shopee, Lazada or TikTok Shop provide startups with available AI tools, supporting the optimization of products, prices and advertising campaigns, thereby improving competitiveness in the market.

In addition, Mr. Long also said that testing and adjusting the results that AI provides is very important to ensure the highest efficiency. AI tools do not replace humans, but if used properly, they will open up unprecedented opportunities. Therefore, how young entrepreneurs grasp and apply these tools effectively will determine their success in the digital economy.

At the training session, in addition to the theory part, young entrepreneurs in Quang Tri province were also given practical instructions on how to use AI to design images, videos, sounds, as well as synthesize and extract information from documents for research, communication and sales.

Students practiced writing prompts to create effective online marketing strategies, from designing product images, advertising posts, to producing videos for marketing campaigns. Through this, they not only understood the theory but also grasped the applications of AI in real work to improve business efficiency.

Thu An

Source: https://doanhnghiepvn.vn/chuyen-doi-so/kinh-te-so/su-dung-ai-dung-cach-giup-doanh-nghiep-toi-uu-nang-luc-canh-tranh/20250606082802032