Ms. Nguyen Ngoc Le - Director of Medium Enterprise Business Division, MISA Joint Stock Company presented a speech on the topic "Gen AI and breakthrough business growth" at the opening session of Biztech 2025
In the era of digital manufacturing, the application of the latest technologies such as AI to manufacturing business is increasingly becoming a key factor. According to Mr. Quang, the rate of enterprises applying AI to management has increased from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey). This technology is strongly supporting in customer service (56%), cybersecurity (51%), customer relationship management (42%) and content production (40%). Enterprises that apply data to make decisions can increase customer attraction 23 times higher than traditional enterprises.
Keeping up with the trend of applying AI in management, MISA has successfully developed the MISA AVA AI Assistant, which is directly integrated into the MISA AMIS Unified Enterprise Management Platform, allowing automation of processes and optimization of core operations such as finance - accounting, marketing - sales, human resources and operations.
In the field of finance and accounting, the MISA AVA assistant allows for the collection, checking of documents and automatic data entry, reducing the time for manual work. In addition, data analysis technology combined with AI also helps MISA AVA instantly detect abnormalities in expenses, identify and warn of potential financial risks. This technology also allows businesses to effectively evaluate the use of resources, prevent waste, analyze and forecast finances, and credit scoring to help businesses access capital quickly. Currently, 5,000 businesses have been granted a loan limit of VND 22,000 billion through the AI integrated platform, with a disbursement success rate 5 times higher than traditional methods.
For the human resources field, MISA AVA assistant also helps reduce manual work and increase HR productivity by 50% through a number of features such as automatically drafting recruitment emails, identifying and extracting candidate information from photos, CVs, etc.
In the field of management, business owners can quickly ask and answer questions about data, reports, etc. with the MISA AVA assistant without having to wait, synthesizing information from many sources. The digital assistant also supports analyzing and forecasting indicators for business management, making recommendations to leaders - a solid foundation to help the leadership make strategic decisions quickly and effectively.
In particular, in 2025, MISA will develop AI Agents - a form of specialized artificial intelligence, capable of operating automatically and making decisions based on specific human goals, designed to perform complex and highly specialized tasks. The purpose of integrating AI Agents into MISA software is to help businesses have more AI employees to support automated processing, helping to increase productivity many times over.
At the end of her speech, Ms. Nguyen Ngoc Le emphasized that AI is an inevitable trend, requiring businesses to quickly adapt to maintain competitive advantages. In addition, businesses need to popularize AI in management to improve performance, build a culture of data-based decision-making and promote digital transformation with cloud computing platforms integrated with AI. At the same time, businesses need to continuously review and plan to apply AI to each process to help optimize operational and management efficiency.
Some other photos at the event:
Source: https://www.misa.vn/152441/giai-phap-ung-dung-ai-giup-doanh-nghiep-tang-truong-dot-pha-cua-misa-cua-misa-ghi-dau-an-manh-me-tai-hoi-nghi-va-trien-lam-biztech-2025/
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